Phew! It’s been a year of the infamous Covid season and eventually, masks, sanitizers, social distancing have turned into household names and have become part of life, like tea and coffee! Staying indoors and working from home,online shopping, contactless delivery were made possible because of one incredible occurrence and that’s digitisation! Your business tends to […]

Oh, I don’t talk much! I am not a people person! There comes a bright red signal, which leads to the death of potential connections possibly waiting to reach out to you through the acclaimed pathway of networking. Networking is a mountain of gold with immense treasure to be carried home… but you won’t get […]

International Women’s Day is a celebration of women and their strength. In this article, we will explore a few inspiring best digital advertising campaigns that wonderfully express that women should be celebrated every day, not just one day. To mark the occasion, we have picked out 5 campaigns that break stereotypes revolving around women and […]

Influencer marketing is a proven way of reaching more and more people, the five most popular categories being lifestyle, travel, parenting, food and fashion. With the outbreak of the pandemic, most of them were heavily impacted and many brands postponed their influencer-marketing campaigns to cut their costs. But anyhow, people started spending record time on […]

If you’re depending on people to discover you through a Google search, Search Engine Optimization (SEO) should be at the head of your need list. What occurs after somebody makes a search? The top result on Google has a 33% possibility of getting clicked. Because websites are making a mindful effort to improve Google ranking. […]

The place where dances go viral, where trends are born, where fun challenges get completed and where digital creativity thrives… that’s right we are talking about none other than the hugely popular social media platform- Tik Tok! Although relatively newer on the scene, Tik Tok usage is growing exponentially by the day and currently stands […]

What is Pay-per-Click? How does that work for you? Well, this blog will introduce you to everything you need to know about the world of paid search marketing and how to raise ROI with PPC marketing. What is Pay-per-Click or PPC? In digital marketing, you might have noticed the advertisements that appear together with search […]

What is social media marketing? Social media marketing, simply put, is creating content to promote your business and products on various social media platforms like Facebook, Instagram, and Twitter. It is all about meeting your target audience and customers in the space where they spend large amounts of their time, and socially interacting with them. […]

Home isolation because of the outbreak of the coronavirus has restricted the majority of people to their homes. Considering the measures forced by nations internationally to counter the spread of the “COVID-19” pandemic, people are largely resorting to online shopping looking for their basic needs. This has thus broadened the scope of the e-commerce area […]

You probably come across good marketing content that you find appealing and that may even drive you to action quite regularly. Such is the beauty of content marketing. By design, it isn’t interruptive or in-your-face. And that is why it works. In this article, we will explore the details of content marketing, why it is […]

Digital Marketing – You may have heard that term often used by people around you. When people replaced traditional types of marketing with online platforms, the so-called term has come into the arena.  The rush towards marketing your business online with the support of the internet is increasing, especially because it has the benevolence to […]

Lead generation is not only a crucial part of the marketing process, it is also fundamental to the growth of your business! While mostly all business owners and advertising agencies understand how critical lead generation is to business, it still remains a challenge to form and execute a lead generation strategy that works. In the […]

There’s nothing more universally beloved than a good party or family game. From classics like Monopoly and Uno to wilder card games like Cards Against Humanity… games bring people together like nothing else. Under ideal circumstances these games are best played in person, but being the resilient species that we are, quarantine and isolation is […]

As the Coronavirus (COVID-19) crisis continues to rage on, nearly the entire world has gone into a lockdown at this stage. We are living in unprecedented times. Fear is running rampant, either of illness and death or of financial instability and job losses, or both. The global economy is facing an immense challenge, as businesses […]

With the threat of COVID-19 increasing rapidly worldwide, a significant portion of employers and employees are choosing to adopt the practice of working from home. Traditionally speaking, working remotely does have its benefits but there are also greater challenges associated with productivity. Now that this practice is becoming necessary to contain an outbreak, addressing these […]

“Companies must now share not only what they stand for, but what they stand up for.”-Cone Communications Why Care About Social Responsibility? Corporate social responsibility is no longer something nice to do, it’s the need of the hour. We’re living in times where issues like climate change are threatening to impact humanity’s survival. People are […]

Embracing change in our daily life will help us with refreshments. The same is in the case of brands. Never think that your brand is just a name and a logo. Moreover, those are your customer experiences and prospects. Business rebranding always helps to up grow your business and the company’s progress. What is rebranding and how […]

2019 was a year of many proud moments for marketing and media talent in the MENA region. Here we have put together a collection of the most unique ideas, the most disruptive campaigns that this year has witnessed. All these different kinds of campaigns, ranging from activation, PR, to integrated, have one thing in common- […]

SEO, or the practice of increasing the quality of the website, will be the most widely used content marketing strategy in 2020. Which is why it would probably do us well to familiarize ourselves with the details of it and hop on aboard this trend! Statistically, there is an assumption that 48% of consumers turn […]

Everything you need to know to stay on top of the biggest trends. Going into 2020, there’s a ton of digital marketing trends to stay on top of but perhaps none so important as Artificial Intelligence. AI has already made its way into the digital marketing field since some time now, but it’s about to get a whole […]