Happy, sad, angry, feeling loved, disappointed, we all have emoticons to share with our besties to have an engaging conversation with one another. A popular language of its own which continues to be a raging hit among the teens have equally been welcomed warmly by the adults.  The popularity and influence of emojis have gone […]

Digital marketing is quite a common word nowadays. The hype on this millennial word has bygone. For instance, after opening a cafe, you may be pondering how to attract customers to it. And with people plugged onto their phones, you need to specially invite the digital self of the people around. Seriously, things have changed […]

As a digital marketer, the prime obligation would be to attract the target audience like a swarm of bees to honey, with relevant, optimal quality ads that eventually gives rise to conversions, clicks and engagements. With a good Google Ads quality score,you can be at the top of your game in terms of successful clicks, […]

Radio, a Marconi tribute to the world, has found its way into mass media and entertainment with ages of recognition and harps of victory! An effective broadcast communication mechanism which was one of the biggest breakthrough technologies has flourished to a level where an entire mass of millions has accessibility to the aired content! Radios […]

With COVID-19 too stubborn to leave our planet Earth, let us have a look at how Covid-19 impacted the social media platforms and how the public responded to it! Did it go through a downfall or to skyrocketing heights? The social media engagement undoubtedly soared high, under the strains of Covid-19. Even the adults who […]

Web Rickshaw presents you with evergreen tips for digital marketing that will never go out of date in ages to come! With soaring online promotions and tactful strategies popping up as combat missions to target the competitors, internet marketing is not less than warfare! For all those who have taken baby steps onto this domain […]

Phew! It’s been a year of the infamous Covid season and eventually, masks, sanitizers, social distancing have turned into household names and have become part of life, like tea and coffee! Staying indoors and working from home,online shopping, contactless delivery were made possible because of one incredible occurrence and that’s digitisation! Your business tends to […]

Oh, I don’t talk much! I am not a people person! There comes a bright red signal, which leads to the death of potential connections possibly waiting to reach out to you through the acclaimed pathway of networking. Networking is a mountain of gold with immense treasure to be carried home… but you won’t get […]

International Women’s Day is a celebration of women and their strength. In this article, we will explore a few inspiring best digital advertising campaigns that wonderfully express that women should be celebrated every day, not just one day. To mark the occasion, we have picked out 5 campaigns that break stereotypes revolving around women and […]

Influencer marketing is a proven way of reaching more and more people, the five most popular categories being lifestyle, travel, parenting, food and fashion. With the outbreak of the pandemic, most of them were heavily impacted and many brands postponed their influencer-marketing campaigns to cut their costs. But anyhow, people started spending record time on […]