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Tag: seo company in dubai

If there is anything that keeps the world moving nowadays, yes, none other than trends. There exists a serious affinity among the youngsters to follow the trend, remain on top of the game, and lay their fingers on the table’s freshly laid line of trends. This doesn’t change a tad bit for SEO either. Just as we find new variants of viruses taking over the world, we have frequent upgrades and revisions made to the guidelines of SEO, making it difficult to be on toes with the latest trend in SEO. Taking this pain point into consideration, Webrickshaw, an SEO company in Dubai, has compiled a list of seven SEO trends for 2022 along with actionable tips to keep up with them.

  •  Put the user’s experience first.

User experience (UX) continues to be a priority for Google, and you’ll note that most of the top-ranking websites on Google provide a compelling user experience, especially with the upcoming page experience upgrade in 2021, which might affect all top-ranking results.

  • Make sure it’s mobile-friendly.

Around the world, mobile phones account for more than half of all website traffic. According to Statista, in the second quarter of 2020, mobile devices (excluding tablets) accounted for 51.53 percent of global website traffic.

Furthermore, because of Google’s mobile-first indexing, the mobile (not the desktop!) version of your company’s website serves as the baseline for how Google indexes and ranks your site. This makes sense, given that by 2025, nearly three-quarters of the world’s population will be using only their smartphones to access the internet.

  •  Semantic Search Is Recognized

There was a time when SEO experts focused solely on keywords, as if keywords were the only thing that mattered. They weren’t wholly wrong a decade ago, but keywords are now just one component of the picture.

“Semantic search” refers to how search engines like Google comb through their index of billions of web pages and data to determine the context, intent, and meaning of a search query using artificial intelligence. It’s how they deliver the most relevant results to their customers.

  •  Focus on Featured Snippets

With each passing year, Google attempts to establish itself as a one-stop shop for quick and accurate information, consuming an increasing amount of your organic traffic by providing thorough answers to consumers’ concerns directly in the SERPs.

That is, algorithm updates are leading to more zero-click searches, in which the user’s query is answered directly on the SERP. There’s no need to waste time going to a website and then waiting for it to load.

  • Content is King

The user experience on your website is highly influenced by the quality of your content. So, whether it’s 2020, 2021, or beyond, the saying “content is king” will remain true.

But, exactly, what does “excellent content” imply? Expertise, authority, and trustworthiness are the three E-A-T principles to remember. These are the three elements that determine whether or not a web page has high-quality content. If your website provides “Your Money or Your Life” (YMYL) advice, such as financial or medical advice, this principle is very significant.

  •  Concentrate on local SEO (Google My Business).

Local SEO is exploding, with location-based searches accounting for 30% of all smartphone searches. Between 2017 and 2019, mobile searches for “near me” (for example, “bookstore open near me”) increased by almost 250 percent.

Google Local search experiences rely heavily on “My Business” optimization. Because Google considers engagement and activity on a GMB listing to be important ranking indicators, the more thorough and optimized your local listing is, the more likely your business will appear in local searches.

  •  Obtain Listing for Your Videos in Search Engine Results Pages (SERPs)

If you search Google for practically anything these days, you’ll almost certainly encounter a video carousel at the top of the results page. Since Google introduced video carousels to SERPs in 2018, video as a content marketing medium has exploded in popularity.

And that makes perfect sense when you consider that YouTube (a Google subsidiary) is the world’s second-largest search engine and second-most-visited website after Google.

In a nutshell

In 2022, your best option is to accept this reality and improve your sites and content to create more intriguing and engaging experiences. So, learn about your audience’s search intent, demonstrate your E-A-T, prioritize mobile, and offer genuinely valuable content in formats that your audience prefers with Webrickshaw, SEO agency in Dubai.

So if you want to get to the top of the SERPs (and stay there) in 2022 and beyond, transition from a rankings-first approach to a user-first mindset.

Having a website for your store would have been so fashionable and unique to boast around for the past decade, but not in this age!

Every physical store wants to make the best out of online presence and it all starts with a website! Every millenial and 90’s generation adults tend to browse for the nearest best restaurant or shopping malls, theatres, even though they have been staying in that town for years, because it’s so habitual nowadays!

And it would be terrible to not make it to the search page listing. Once you make it to the SERP, all is not fine and rosy, you still have to attract the target audience to your site and increase the website traffic!

Read More to Know how to turn Strangers into profitable customers!.

Just like you enjoy the prestige of having a regular customer to your physical store, you can also have a regular visitor to your website, as well. Want to know how?

Webrickshaw, marketing company Dubai, has some insights to share on how you can keep your visitors coming back!

Appealing Website Design

To make sure that your site visitors make a revisit, you must leave the right impression first! And the best way to do so is by having a killer website design. Make it simple and user-friendly. Make sure your website recognizes all significant concerns of visitors. Brand it well through a professional logo design.

Safe, Secure and Reliable

Unless your site is secure, visitors are never going to make a revisit anytime soon. To evade any such unfortunate situation, avail an HTTPS and SSL certificate for your website. How do you make an investment for your website? It’s in getting a lock symbol illustrating that you are seamlessly offering a safe browsing experience to your site visitors. This aids in building trust with your audience.

Blogging

Blogging positions you in a respectable rank in the search engine.  Blogs contribute a lot more in delivering information regarding different customer queries. In addition, it also boosts the brand to establish its authority and knowledge, resulting in delivering an image as an industry expert.

Don’t Lag the Website Load Speed

You should understand that every other millisecond that a website takes to load, you risk a potential customer making their way to your competitor’s website. Upon creating a slow load time, visitors are less likely to come back.

Analyse your website loading speed in Google Page Speed Insights!.

It’s wise to run a website audit for better understanding to know why your website is lagging and then fix the problem to boost website speed. The faster your site tends to be, the higher you will rank on Google, and the more people will rush to your site.

Get Social

For making a steady stream of visitors on your website, you should hike your social media engagement as well.

Try to remain active on social media. Run social media marketing campaigns to elevate your brand awareness and reach. The more people know about you, the higher is the odds that they will revisit your business when the need arises.

To Wrap Up

With these five tips from Webrickshaw, SEO company Dubai, you will undoubtedly witness an increase in your traffic. But, we would love to remind you that this is not solely enough for conversion. Ensure that your checkout process is easy and effortless and your products are best quality. Then, nothing could stop you from leveraging the spike in site visitors.

Ever thought of an easy way to climb on top of search results without mainstream SEO efforts? You would have understood by now how important it is to have a continued and qualitative SEO process in place.

In Spite of an all-rounded SEO process in check, are the results as you expect them to be? Have you pondered over it?

One of the potential reasons, can be an underperforming SEO software incorporated in your work process.

To ease you out of this tricky business, WebRickshaw, SEO company in Dubai, has sorted out the best SEO tools that can reflect measurable changes in your site ranking!

How can an SEO software help you?

Best SEO services provider in UAE paves the way ahead! Let’s see how?

An SEO software can be efficiently defined as a medium designed to aid you assess your organic performance, plan strategies, and analyze data. SEO tools are also employed to check keyword research, improve backlinks, and track your competitors.

SEO tools potentially help you with resourceful data and deep insights on how well (or not) your website is performing. Later on,  filter and sort this data to allow you to conclude what particular aspects are working fruitively for you, what you must do more, and spots where you should invest your efforts.

Keyword Tools

A keyword research tool feeds you with this data by showing you related terms, search volume, and keyword difficulty of your seed keyword. Free keyword tools include: Google Ads Keyword Planner, Keywords Everywhere, Google Trends, and Answer The Public.

Link Building Tools

Upon developing your backlink profile, you are given a boost regarding your SEO efforts and on the positive edge of referral traffic. Link building tools can help this process by giving you insight into your:

  • Backlink profile and spam score

In order to track your current backlink profile, including your domain authority and toxicity score, backlink profile tools can be used.

  • Backlink prospects

With your backlink profile score, you can improve on them with suitable rectifications. Linking building tools are fruitful by allowing you to identify prospects and sites most probable to link to you if you outreach to them.

  • Competitor backlink profiles

Link-building suits provide us with complete backlink analysis, competitor gap analysis and outreach tracking. You can begin with the Backlink Analytics tool to comprehend any domain’s backlinks profile.

Crawlers

To questions, why a crawler tool can be so important.? We would like to share the answer that crawler tools can identify any issues with aspects of your site, including:

  • Mobile-friendliness
  • Metadata
  • Headings
  • Page Speed
  • Security issues
  • Broken pages
  • HTML set up

The best SEO crawlers will offer a lot of suitable pathways for your crawl, but their default settings can giveaway useful health data that gives you a list of issues to improve on.

The Site Audit tool is an example of a comprehensive SEO crawler that audits your site. It also  gives you a list of issues to fix in priority order.

Local SEO Tools

A local SEO tool can be used to :

  • Post updates and photos
  • Monitor ranking
  • Manage information across listings

Local SEO tools are used to  manage all the sections of your listings or citation along multiple directories, that has the potential to  help your business be more visible for local searches.

All-In-One

To boost your organic performance, you  need to work on each aspect, which includes (but is not limited to):

  • Keyword Use
  • Backlinking
  • Technical Health

All in one SEO software offers a suite of tools that permits you to assess multiple dimensions of your site concerning ranking factors. They offer keyword research, rank tracking, link building audits, site audits, and other helpful features to make the most out of your SEO strategy.

Webrickshaw is of the opinion that upgrading a single aspect of your SEO will not be productive in isolation. We should look forward to putting  efforts on all ranking factors to utilise most of our organic performance including backlinks, site health, content, and local efforts, which may mean that you get the most out of a comprehensive SEO tool.

Greatness is accomplished together, walk with us on this path.

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