Radio, a Marconi tribute to the world, has found its way into mass media and entertainment with ages of recognition and harps of victory! An effective broadcast communication mechanism which was one of the biggest breakthrough technologies has flourished to a level where an entire mass of millions has accessibility to the aired content!
Radios have been potentially used as a medium for economical advertising and still continues to rule the roost in terms of popularity over the counterparts!
Radio advertising campaign can seem perfect when it comes to affordability and reachability, but without the right highlights and indicators, it cannot just flicker the way you expected it to be!
WebRickshaw has sorted the top 5 key elements that should be highlighted in your radio advertising for potential results!
1. Have an understanding of your target audience.
Trying to sell ice to Eskimos, won’t do any good for you! So firstly, you should filter out the target audience who shows positive connectivity with your product. Now try sounding authentic and credible, which will boost the approachability of your business. Convey content that can grab the attention of your audience rather than beating around the bush.
2. Sync with your audience and grab their attention!
Identify the hook element of your advertising campaign and that’s where you will fish the right customers by hooking onto their attention! You have an A-plan that you firmly believe will fetch you the bonus, but wait, you will find the same idea drizzling in the brainstorm of thousands. So if you have to get your voice heard, try sounding humorous, evoke curiosity, and leave a gripping impression that’s memorable!
3. Short and Simple!
Your listeners don’t have a day to keep listening to your never-ending tremendous trails of offers. So just brief your offer and highlight how you stand out from the competitors and present it brilliantly.
With hundreds of points presented waywardly, and instead, a single point presented with emphasis, clarity, and focus, may work wonders for your venture! Biggest bloopers to your radio advertisement could be empty, general, or cliche statements.
4. Stimulate a Mental Visual Plan
Radio has banner ads, TV ads, display ads and the common element amongst all these is that they are visual! This has its own set of advantages as well as disadvantages, one being restricted visualization. Here the audience sees your product/service the way you want them to be!
This is not the way radio advertising works. With radio advertising, you can stimulate the listener’s imagination by presenting a stellar radio ad and aid them to create imagery and respond to your brand!
5. Proper Orientation
Before explaining the inner details, make it a point to reveal the purpose of your product rather than the technical prospects of your product.
It’s like boasting your hen has bright plumage, toenails, sharp beak, without giving any specs about how many eggs it lays on a weekly basis! So, make it a point to give consumer-centric data that can awaken the interest of your audience!
WebRickshaw has presented you with the best ever five tips to air a radio ad in Dubai that will deliver measurable results! We also help you design the radio ads based on your business requirement and provide you with the avenues at the best prices. WebRickshaw is the Best Radio Advertising Company in Dubai. Contact us for more information.