As a digital marketer, the prime obligation would be to attract the target audience like a swarm of bees to honey, with relevant, optimal quality ads that eventually gives rise to conversions, clicks and engagements.
With a good Google Ads quality score,you can be at the top of your game in terms of successful clicks, but only with the right keywords and Google attests each keyword with a quality score and lets you know how well your ads show affinity towards the keywords.
A good Google quality score does more than the above, it also influences your paid search campaigns’ cost and performance.
WebRickshaw, digital marketing company in UAE shares insights on how to increase your score—for better Google Ads positioning at lower costs.
Now, what’s the quality score? Quality score is how Google ranks the quality and significance of your keywords and pay-per-click (PPC) ads. The score ranges from 1 to 10, where 1 results in a poor match and 10 is the best fit.
How worthwhile Google thinks your ads are to people searching for that keyword, is basically what a quality score conveys in simple words.
Google puts three main factors into center stage when measuring your quality score:
Expected click-through rate (CTR)
Relevance to search intent
Landing page user experience
CTR is regarded as the most important factor in a quality score algorithm. The more clicks and views you collect, the more significant and useful the ad seems in Google’s scrutiny.
Ad quality is a prime factor that determines your ad rank and cost-per-click (CPC) during the auction process. Google doesn’t simply assign a numerical value to your Google Ads Quality Score. In actual terms, your score is a mirror image of the quality of your ad.
Google Ads Quality Score is correlated to one’s PPC success. If you improve your score, Google will present you with a higher ad ranking, with potential and better ad placements.
Your CPC tends to decrease as the ad quality upgrades. Thus it’s a clear fact that
by optimizing your Google Ads Quality Score, you’ll be rewarded with a higher return on investment (ROI) on your ad spend.
Check out the 4 Ways to Raise Your Google Ads Quality Score:
- Boost Your Mobile Performance
Optimizing your ads and landing pages for mobile will boost your score, since Google scrutinises the performance of your ads across multiple platforms and devices .
Employ mobile-friendly extensions to enhance the ad experience for people using smartphones or tablets to invoke an interest.Mobile loading speed is ALS a criterion to get a good quality score, so enhance the speed of your website and landing pages.
- Single-Keyword Ad Groups can be created
Upon creating the single-keyword ad groups (SKAGs) you can keep your ads focused so that they align closely with the search intent.
It effectively helps to prevent useless ad spends. One wants to assure that the clicks come from innately interested genuine parties so that you can hike the conversion rate.
- A/B Testing
Yet another way to bring in focus and CTR is by routine testing of ad copy and creatives to analyse what connects most with your target audience. Make use of different calls to action (CTAs) to understand what attracts more clicks.
- Optimize Your Landing Page
As we have seen above, landing page experience is one among the trio factors used to measure your Google Ads Quality Score. You can bring up your score by optimizing your landing pages for the target keywords and examining them for loading speed, reliability, and other elements that relate with user experience.
Google quality score is an important metric for your ads.It can direct you where you want to make suitable changes, and ways to improvise your ads so they seem as reliable and significant as possible for your target audience.
Use the above enlisted SEO tactics to enhance the quality score, broaden your ads’ exposure and remarkably lessen the campaign cost in the process.