Phew! It’s been a year of the infamous Covid season and eventually, masks, sanitizers, social distancing have turned into household names and have become part of life, like tea and coffee! Staying indoors and working from home,online shopping, contactless delivery were made possible because of one incredible occurrence and that’s digitisation!
Your business tends to grow steadfastly with regular marketing strategies. But how do you plan to execute the marketing tasks in unprecedented times put forth by Covid? To our relief, digitisation has flourished to escalating heights that marketing did not slow down a tad bit, thanks to digital marketing!
But was it as easy as it seems? No, digital marketing is a realm which needs constant updation to keep up with the pace, the world evolves! The expectation to bring out factors that make a difference goes beyond the limits and we can’t just stop ourselves from exceeding their expectations!
Anything that belongs to yesterday is of no use when it comes to digital marketing and we need to create something new, that’s going to be a trendsetter! It has come to a point where small, emerging businesses have to rely on the digital environment to get their wheels on fire! And digital marketing is undoubtedly a life saver in these uncertain times.
Let’s have a look at how the realm of digital marketing is transforming post Covid in the year of 2021!
Say no to cookies
No, not the chocolate chip cookies, but the website cookies! Pretty shocking, right? But it’s a fact that by 2021, the ads are going to get non personalised, to target a broader audience.You may have doubts whether this will lower the conversion rates, but you can spread awareness about your products, through non-personalisation, right?
Rule your kingdom, don’t be a trespasser
It’s a common thing to notice, business owners jumping onto every emergent social media platform, doing two-three posts and then hibernating? Does this reward you? Not at all! Engage yourself in utmost four social media accounts and woo your target audience with your stellar posts, go creative and let them go frenzy over your products and services!
Shopping on Amazon, too cliche….What about FB shopping?
In 2020, the time that a normal user spends on social media is 3 hours, according to a recent survey and it’s going to continue increasing in 2021 too. Brands should position themselves in places where their customers are! Facebook shops is a domain with huge potential and we can display the catalog in an attractive way that grabs eyeballs!
Gone is the time of textual ads, now we are exploiting the new ways by which we can put forth the content. Through quizzes, polls,surveys, contests, giveaways,videos we can include customer engagement and also derive valuable insights. More than these, Webrickshaw has a lot to share in terms of innovation like Artificial Intelligence induced marketing where we get access to user behavior, performance of campaigns and automated push notifications. Voice search is yet another domain that can yield quality results. Video Marketing and webinars are also major entrants that is continuously making waves in the digital marketing