The moment you open Pinterest, it’s like you’re in trouble.
You can spend hours just browsing through pictures and videos of either deciding the mood board of your new cozy apartment, getting inspiration for your next business attire, or just simply can’t stop scrolling through.
A lot of times, you tend to just purchase straight from Pinterest or pin content that you can use as inspiration in the future or even share with your friends.
So, as a digital marketeer how can you use this platform to market your brand?
As a creative branding agency in Dubai, we’ve accumulated some tips and tactics to promote your brand on Pinterest.
Pinterest is based around a simple concept, every image or video is represented by a pin, which can also be linked to websites. which is a great way to gather traffic and sales.
And another interesting point to be noted is that every user is already categorized by their niches as when they are creating their profiles, they are asked about their interests/hobbies, etc., which makes it easier for marketers to target their product to the right target audience.
When promoting your product or brand, you should always link the pin to your website- whether it is an online store, blog post, or company website.
Pinterest has to offer to businesses of all scales, exposing potential customers to your brand. As most of the people who end up on Pinterest are looking out to try out new things, discover new ideas, and get inspiration.
Create an impactful marketing strategy
The same way you would with any other social media channel, begin by drawing out a social media strategy for Pinterest, don’t jump in without a plan in hand.
- Create a strategy with attainable goals whether it is website traffic, increasing sales, etc.
- Understanding your target audience in depth.
- Planning in coordination with your content across other platforms.
Visual Content is key
Pinterest is a platform, where about 85% of users look and search for visual content. You have to portray your brand through images and any sort of visually appealing content, as on Pinterest you share and distribute content through pinboards.
You can create several mood boards, based on themes, collections, for people to explore and take inspiration from.
You can even ask people to join your boards through something known as group boards, to increase and gauge engagement and interaction.
Build a community
An online community brings together people based on their mutual interests and is great as a hub for businesses.
With a community on Pinterest, you can interact with your community through your boards and drive traffic to your website.
By engaging with your community, you can build a loyal community that might convert to customers as well.
Did you know that Pinterest has its own SEO algorithm?
Yes, there is
You need to work around the algorithm and the search engine optimization rules and implement them on your profile to see your ranking rise.
- Work on your profile
- This is the face of your brand and website on Pinterest, so make sure you get it right. Use keywords in both the name and bio of the profile.
- Your Pins
- Use relevant words for both your pin and the description as well
- Your pin should focus on the main keyword and a few secondary keywords which give out the main point at once
Pinterest Analytics and Ads Manager
All of these tips are good, but no point unless you can measure or track it. The Pinterest Analytics and Ads Manager provides comprehensive information such as highest clicks, impressions, repins and highest ranking pins which will help you gain a better understanding and track the progress of all your efforts.
Being one of the advertising companies in Dubai, we do think that Pinterest is a great platform, which if used tactically and efficiently will deliver success and great results.