Happy, sad, angry, feeling loved, disappointed, we all have emoticons to share with our besties to have an engaging conversation with one another. A popular language of its own which continues to be a raging hit among the teens have equally been welcomed warmly by the adults.
The popularity and influence of emojis have gone to a level where the world has dedicated a day in the calendar for the little emoji faces.
The ubiquities of emojis faces have grown to unparalleled proportions, but how can they be effectively used in business?
Let us learn from the best!
An impactful campaign was run by Domino’s Pizza on Twitter, where they requested customers to place an order differently, and that’s by tweeting the relevant emoji.
Another trendsetter was the popular Chevrolet. They promoted the launch of its 2016 Cruze model with a press release. It consisted of only and only emojis; the automaker published a translation the following day.
Another set of brands that follow the league – World Wildlife Fund, General Electric, Coca-Cola, Disney, and McDonald’s – have also tried their marketing strategies using emojis. A whopping score of 16 brands has used emojis, dating back to 2014.
Given their brand recognition, there’s no reason for inhibitions behind using emojis in business settings, but what are the perfect ways to do it? And what mistakes do branding companies in Dubai need to avoid? Webrickshaw, one of the best social media marketing companies in Dubai will light your way ahead!
1. Know who is Your Audience?
Don’t feed the audience with something that they can’t chew. Would your customers be appreciative of emojis or even comprehend them? If your customer base comprises teens and Millennials, it’s a complete yes. Not so much if it’s elders and seniors.
2. Understand Context is the Concern
One thing that we can ever forget about emojis is how nuanced they are. The cat’ eyes with stars mean a different thing than a cat’s eye with hearts, for example, just like feeling loved and feeling excited mean different things in real life.”
The best way you use emojis is by using them at the end of the sentence rather than in the middle since the sole purpose of the emojis is to enhance the meaning of the sentence.
3. Bring Some Personality to the table!
Fast Company believes that we can use emojis in our emailers as well as Slack messages to show our personality. Without a face-to-face conversation, it is quite easy for your text to get misinterpreted, so the apt usage of emojis can come in handy.
The major problem that connects with all electronic communication is that it’s toneless. In this case, where the tone is absent, people may add negative tones into it.”
Emojis and emoticons are designed to convey emotion and can help make that tone clearer.
4. Add Words (when necessary)
Using good, old-fashioned words is still not out of business. If you feel like you can’t use emojis alone to fulfil your purpose, feel free to add on some text.
- Overuse Emojis
“Moderation in everything possible”, should be the motto that can be correlated with emoji marketing as well. Don’t clutter your message with emojis that make your audience have a headache and go dizzy.
2. Misinterpret the meaning of an Emoji
The worst thing ever to happen with emojis is to use one in a way other than what you had planned – simply because you misunderstand its meaning.
Also, it should be brought to your attention that emojis may display differently depending on the viewing platform (e.g., iPhone vs. Android). This can lead to a situation where your customer tends to see something that was not intended. That could lower the effectiveness of your marketing campaign.
3. Take Emojis too gravely
Believing it suits your corporate culture and your customers’ tastes, have some fun and use emojis in a light-hearted way.
4. Blindly Follow the Crowd
We have hinted to you some biggies using emojis to make a wave in the consumer markets, but don’t follow them blindly if you believe that it doesn’t fall in place with your brand identity.
Emoji marketing is a hit now, but will likely be a thing of the past in due course of time. Traditional but truest tactics such as email, PPC advertising, business blogging, and social media marketing in Dubai will continue to exist and deliver results.
Also, it won’t hurt to add a smiley face into a business communication mailer now and again, can it? Just don’t let the matter consist only of them.