How well can an online business generate leads is proportional to how well they’ve built their online presence. And this is primarily dependent on landing pages. Those pages where users directly come in or land in while they are in search of a service or product is called landing page.
Though, landing page is developed with an initiative to boost the interaction of the user base with your website , the primary objective is to enhance the sales prospects and push the consumer base so as to drive sales.
Now you may have sudden questions popping out of your head thinking whether you are in actual need of a landing page when you have a brilliantly created website sizing all your product details in thousands of words with testimonials, about page, Contact page, customer support etc.
But is your industry alienated and won’t have any competition from strong brands in the near future? With Google algorithm changing every fortnight you can’t rely on your SEO tactics solely for your website to be present on the top of SERP and only a landing page will come to your rescue at those hopeless times!
Webrickshaw, advertising agency in Dubai would love to define a landing page as a messenger going to the corridor of potential target audience and giving them inside on why they should avail your product/ service.
According to recent studies it shows that 70% of B2B companies rely on landing pages to drive their monthly target sales.
Landing pages are crucial to grab attention from millennials who are engaged in engrossing content 24 × 7! Introduce your target audience to your brand ideals, voice and product catalogue using your landing page and choose it as the main pitch point of your sales funnel!
Only landing pages are shore to strike a first impression on your consumer base so make no potential mistakes in steering them away.
Your website hosts different headers revealing insights about different product services which can be too much for consumer who is looking forward for single product of interest. With a landing page you can diversify your strategy around different products and Unleash it into your consumer base.
Whichever goal you are moving towards, landing pages are undoubtedly one of the most effective ways to gain prospective customers – wherever they can be.
For an SEO agency in Dubai in search for potential clients, developing landing pages to address these concerns and deliver unique solutions would be a phenomenal way to draw in the viewers who are searching for answers.
To conclude, landing pages are major ingredients in the contemporary marketing mix. It serve all kinds of functions related to promoting your branded content, nurturing relationships, learning more about your audience, determining your next move, and much more.