What is Social Media Marketing?
Social media marketing involves creating content to promote your business and products on various social media platforms like Facebook, Instagram, and Twitter. It is all about meeting your target audience and customers in the space where they spend large amounts of their time, and socially interacting with them. 54% of social media browsers say they use social media to research products and services, with numbers only growing. As of right now, there are approximately 3.8 billion people in the world who are on social media. So in these times, ignoring social media marketing is like starting a business but not telling anyone about it!
Why go for Social Media Marketing?
Social media marketing allows you to build meaningful relationships with customers. It allows you to engage with your audience on their favourite social media platforms, provide content that they love and find useful. This is a sure way to earn their trust and loyalty. 71% of consumers who have had a positive experience with a brand on social media say they are likely to recommend the brand to their friends and family. Apps like Twitter also allow for great customer service and public relations building.
Social media also helps increase brand awareness. Thanks to advertising options on these platforms, you can reach more people than ever before. Moreover, you can also use these platforms to direct more traffic to your website by including direct links in your profiles, bios and posts.
And very importantly, social media can actually generate leads and boost conversions. There are many tools on social media that are uniquely suited to generate leads. Call-to-actions, direct links etc mean that once you attract the attention of your audience, you can capitalize on that by instantly directing them to your page. You can also use strategies of contests, giveaways, and even directly promote your products on social media pages and make it easy for customers to make the purchase with as little effort as possible.
Social Media Marketing in Dubai
The UAE market is a gold mine for social media marketing. With 99% of UAE’s population being online, it is the country with the highest social media usage in the world. A social media agency in Dubai is uniquely positioned to understand the market, social media trends in UAE and how you can capitalize on them best for your business goals.
A social media company in Dubai can help you research your audience, their needs, their interests. We can help you to create content and use methods that will reach them and interest them better. We can also help you identify the platforms that are most suited to your business. There are various different social media platforms, each having their own unique style of content, purpose, and even different age groups. Depending on what your product or service is, what your marketing goals are, and who your target audience is, we must determine which channels are best suited for your specific needs.
And most importantly, social media services in Dubai also include actually creating the social media content. We schedule the content, manage the pages for you, track and analyze analytics to ensure you’re getting results and if you are not, adjust strategy accordingly.