SEO, or the practice of increasing the quality of the website, will be the most widely used content marketing strategy in 2020. Which is why it would probably do us well to familiarize ourselves with the details of it and hop on aboard this trend!
Statistically, there is an assumption that 48% of consumers turn to search engines first to explore product quality or services — 45% use when they’re ready to buy. Every day, hundreds of websites are created and launched. But viewers often click on the websites that rank on top of search engine pages. Search Engine Optimization offers high-quality, relevant information and a solid piece of content including the right keywords to generate traffic to websites. It’ll increase 70% of online market access and consequently improve offline conversions. SEO agencies have already helped countless small and medium-sized businesses by getting online visibility.
Search Engine Optimization is in a constant state of flux. It optimizes the website to get organic, unpaid, and high traffic from the search engine result page. It wins millions of hearts because of its 24/7 hours service. SEO is a secure investment to ensure that the website reaches out to the target audience. Higher SEO rankings will double, triple, or quadruple your business.
There are many advanced SEO strategies such as A/B Split Testing, E-A-T (Expertise, Authority, and Trustworthiness), FAQ page Schema Markup, Host HTML Files from a CDN, Content Clusters, Multi-lingual Title Tag Tests, etc. But for now let’s talk about some more easily implementable strategies that everyone can benefit from.
Featured Snippets: SEO has a noticeable long-term impact on the business. Featured Snippets give click-through rate benefits to the websites. Rich snippets provide a better search experience for the user. A feasible Snippet has a great ability to generate more organic traffic even if it does not rank the website at the top of the search engine.
Leveraging Influencers: Day today digital marketers and media companies are increasing their investment in influencer marketing. Hiring or partnering with an influencer produces excellent results. Influencer marketing strategy helps amplify the content reach and how it can link back to the website to generate more traffic.
Secure Websites: User safety is another important feature to optimize the website. HTTPS protocol gives the website a secure connection that is both encrypted and authenticated. If a user sees the ‘’Not Secure’’ warning, they may decide to not proceed with that website. It doesn’t seem to have much to do with SEO, but give the site a minor SEO boost. It’s not directly related to digital marketing strategy in 2020, but the insecure website has a high bounce rate, which will render your organic SEO strategies ineffective.
Organic Search and Impressive ROI: SEO brings a great return on investment. This long-term strategy brings about 15 times more clicks. According to Bright Edge, 51% of all website traffic comes from organic search and only 10% from paid search, 5% for social, and 34% of all other sources. The organic search is accountable for quality and constant website optimization.
Artificial Intelligence: Artificial intelligence is one of the most important technologies today. Businesses and organizations are using AI to create unique, personalized experiences for customers with better services. Artificial Intelligence has automatically classified the web pages and determines its rankings.
Excellent Digital Experiences: Digital Experience is the most popular demand no matter how good the content is. It’s proven that internet users leave a web page if the web page doesn’t load quickly. This is a very important factor in SEO initiatives. It has a complex user interface that will negatively impact search rankings.
High-quality Content: Informative and high-quality content is an essential element of effective SEO strategies in 2020. Digital marketing 2020 will deliver well-researched and logical structure content that includes relevant keywords. Businesses need to provide content that is helpful, relevant, and timely.
Implementing strong, quality SEO on a brand’s website and digital properties will always be beneficial to that brand and its marketing efforts. It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence, especially as data and rivaling competition continue to increase and grow. To go hand in hand with competitors, digital marketing is surely the best platform. 2020 is sure to be a big year for digital marketing for businesses irrespective of the industry.