What is Pay-per-Click? How does that work for you?
Well, this blog will introduce you to everything you need to know about the world of paid search marketing and how to raise ROI with PPC marketing.
What is Pay-per-Click or PPC?
In digital marketing, you might have noticed the advertisements that appear together with search results on your search engines. Then you are already familiar with Pay-per-Click (PPC). This online advertising model is made to pay advertisers each time a user clicks on one of their online ads.
Yes. The goal of a PPC ad is to lead the individual viewing it to navigate to the advertiser’s website or application, where that visitor can finish an important activity, for example, buying an item.
Thus, as an advertising agency, PPC is an arrow that you should have in your quiver — or at least have a basic understanding of.
How does it will benefit your business?
If you aren’t doing any PPC marketing, you’re likely missing out on significant traffic and revenue. Check out the benefits of PPC:
Contribution to business goals: PPC can assist you with accomplishing countless business and marketing goals ranging from elevated level brand exposure to a lead submission or e-commerce deal.
Fast results: PPC is maybe the quickest method to run an advertising campaign and get instant results. If you have a website you can quickly make an Adwords account, set up your advertisements and run them in the Google network and begin getting traffic.
Change in Google Algorithm? No worries! : One of the nice aspects of PPC is that once you make profitable campaigns you don’t have to stress over Google and the changes they are doing to their ranking algorithms.
PPC ads can be a profitable way to drive traffic to your website. However, there are a number of benefits and challenges to consider.
Advantages of pay-per-click ads
Cost-effective: you only pay when a client actually reaches your website, it can be a good value for cash. You can decide to spend so a lot or as little as you prefer.
Results are measurable: estimating the results from some marketing campaigns can be hard. That’s not the case with PPC marketing. Services like Google Ads allow you to track conversion, keywords, which ads perform the best, etc.
You can take control of the campaign: You can change your PPC ads when you need and they are easy to modify. This places you in complete control of your marketing campaign.
Quick Results: With a PPC campaign, you can begin seeing an expansion in visitors to your website in a few days. This is on the grounds that your ads are being put on top results and are being tapped on by users who are searching for answers for their issues or an item related to your website.
Certain trends in user activity have specified that there are disadvantages in pay per click advertising.
Lack of guarantee: There is no guarantee that the visitors who click your advertisements will be changed over into leads or clients. Make sure to have an improved landing page to make your online ad campaign a success.
Time investment: You can’t simply set up your PPC campaigns and leave them. You have to put time into optimizing and improving to get the best outcomes.
Can generate junk traffic: There are times when some entrepreneurs will purposely tap on their competitor’s promotions just to rack up the latter’s costs. The volume of the clicks may show up great in terms of statistics and figures, yet it will be bad for your funds and objectives.
Which PPC ad platform is suitable for your business? Understand that no two ad platforms are alike. So, it is likely your business will benefit from the right PPC platform. What are the prominent platforms any Pay per Click marketing agency use? Let’s have a look.
The king of paid ads. Because in a day, you may hear countless times about Google searching for something. The volume of searches done gives you profuse opportunities to target keywords that will get your target audience to click.
As the top social network in the world, ads on Facebook is a popular and effective platform for paid ads. Facebook lets you target users based on interests, location, demographics, and behaviours.
This retargeting platform advertises to individuals who have just visited your website. While retargeting is possible with Google Ads, the advantage of utilizing AdRoll is that it can show advertisements on Google and social media sites, which gives you more chances to catch clicks or impressions, depending upon your objective.
Known as the “Facebook of business experts”, LinkedIn is a huge social networking system that helps professionals connect with one another. Presently, LinkedIn is effectively utilized by more than 630 million professionals which makes it an excellent place to advertise B2B and business services.
Get your customers!
Now you know how to plan your advertisement. Go get your customers by frequently looking for signals in your analytics for opportunities to improve for volume and conversions.