What is Inbound Marketing?
Certain types of marketing strategies are interruptive. They involve inserting your ads into spaces customers or not expecting, trying to catch their attention. Your audience may not always want to see this content, and it can turn them away from your business. This kind of marketing is called outbound marketing.
It’s opposite is inbound marketing. Inbound marketing attracts customers inward towards your business by providing them with valuable content that they are actively looking for. This kind of marketing involves building long term relationships with customers, that are more meaningful and empowering for both you and your audience. It essentially involves being found naturally rather than aggressively seeking out leads with in-your-face strategies. It establishes you as a trusted authority and retains long lasting loyalty.
Inbound marketing involves strategies of creating valuable content such as blogs, ebooks, social media content, guides, newsletters, and more. It is supplemented by good SEO strategies, and can involve larger scale strategies such as community building, thought leadership, etc. Anything that attracts, engages and delights customers is usually a part of a good inbound marketing strategy.
Why do I need Inbound Marketing?
Inbound marketing converts at a much higher rate than outbound marketing. And the digital realm is the most perfect, conducive space for inbound marketing. Building a killer strategy can be a confusing processing. A lot depends on the specific nature of your business and what elements work best for you. For example, an opt-in email campaign may not be the best idea for a shoe store. But good social media content can work very well.
An inbound marketing agency can help you identify what are the best strategies to invest your time in. We can take into account your specific budget constraints too and advise the most cost effective strategies. We can also handle creation and execution of the content so all you have to worry about is running your business. Content marketing in Dubai requires a good understand and knowledge of local social media trends, and as one of the best digital marketing agencies in Dubai we are uniquely positioned to provide you with the expertise your business needs to succeed.