With COVID-19 too stubborn to leave our planet Earth, let us have a look at how Covid-19 impacted the social media platforms and how the public responded to it! Did it go through a downfall or to skyrocketing heights?
The social media engagement undoubtedly soared high, under the strains of Covid-19. Even the adults who used to fuss over the millennium kids being plugged to their phones for day and night were witnessed scrolling through social media pages all time long! Don’t raise your brow, the facts say so!
From the records, it has been concluded that Covid-19 drastically changed the way people engaged with the social media platforms, including the time duration, search, online shopping and ultimately the ways in which advertisers and digital marketers formerly used to promote their products or services.
Social media is next to drinking water now!
8 glasses of water a day is the measure for good health and wellness of your body! Just like that Covid-19 imposed another regular dosage of social media onto the public and according to the survey, there was a significant rise from 46 to 51% of people who used social media. It’s stated that there is a rise of regular users by an average of one hour. Currently, there are 3.23 billion users, 80% of the global population which is predicted to grow significantly within a month.
Online Ads bring in more traffic!
The online ads have fetched active engagement from the social media users with 15% more social media engagement owing to the online ad clicks. It is found that 20% more social media impressions come from online ads.
Social media influencers lead the way!
The transformation from a social media user to an active social media influencer was a continuous sight to be witnessed in the Covid times. Social media influencers have become trending in these recent times! Due to the social distancing, social media users are by nature interested to build interpersonal connections. One of the gainers of this need is influencer content.
Online Shopping seems to be breaking records!
With quarantine and container zones amidst, shopping can be done through only one portal and that’s your digital cart. Amazon, Flipkart, Myntra has the best shopping experience but people also tried social media to spice up their shopping impulse. And the results were striking with so many enjoying FB shopping!
Webrickshaw has a couple of tips to share on how to meet the Covid cyclone right on it’s eye!
- 1. Hook onto social media marketing, it’s going to fetch you results without a doubt!
- 2. Mobile ads and sponsored content ads need a boost!
- 3. Build quality relationships with social media influencers and witness the change!
- 4. It’s best to publish video-based ads and posts.
It’s high time that we rely on social media to boost our digital presence and reach the target audience in an effective way!