What is Google Advertising?
Google Ads is a search engine marketing platform. It is Google’s unique advertising system in which advertisers bid on certain keywords in order for their ads to appear in Google's search results. These are clickable ads that the advertiser has to pay for every time a customer clicks on it. This is how Google monetizes their search engine.
Google Ads is a fantastic option for almost every kind of business, provided the ads include the right keywords, are well-written, strong and compelling. It takes a great deal of experience and skill to nail Google Ads, and you may not have the kind of time or resources to figure it out. The best option for businesses is to partner with a reputable Google Adwords agency in Dubai, who can take care of PPC Management Dubai.
Doing Google Ads the right way is absolutely crucial or it ends up being a waste of resources. This is because Google Ads works on an auction basis. The position of your ad depends entirely on your ad rank. Ad rank is the function of your Maximum Bid times your Quality Score. The highest ad rank makes it to the first position on the SERP.
Google also heavily penalizes ads with a low quality score. If you don’t want your money going down the drain, ensuring a high quality score ad is crucial. Those with high quality scores not only rank better but also have a lower CPC.
Is Google Ads worth it?
If you’re wondering whether Google Ads is really worth it or not, the answer is clear. Google Advertising has a click-through rate of nearly 8%. No matter what the size of your business is, or the range of resources you have at your disposal, you can create a successful marketing campaign using Google Advertising Dubai.
In fact, the more appropriate question regarding Google Ads would be- how much will I miss out on if I don’t participate? And the answer to that is- a great deal. Even if you are ranking organically for a search query, it won’t help much. If you are ignoring Google Ads, it means your competitors who are most definitely bidding on that query will be appearing above you on the SERP. The customer who is looking for your product or service will then end up clicking on your competitor’s ad and might be lost to your forever. In this day and age, it is quite crucial for PPC and Google Ads to be part of your paid ads strategy.
At WebRickshaw we have years of experience setting up brands and businesses for success using exceptional PPC Management. We know exactly what it takes to generate a high ROI using Google Ads and are here to drive the conversions you need.