Email has been around since forever. You’d think with the advent of social media, paid ads, and other innovative digital marketing strategies, email marketing might be a bit outdated now, right? Wrong. Email marketing continues to flourish like never before. And the reason is simple. Its cost-effective, and it works. But first up:
What is Email Marketing?
As the name suggests, Email Marketing is simply sending a commercial message to your prospects and customers. However, the line between what is considered to be email marketing and what is not is steadily blurring. Most people would consider any email sent to a prospect or customer to be a marketing message, regardless of what the contents are.
In this day and age, Email Marketing is not just surviving. It is steadily outperforming every other marketing strategy. Since 10 years in a row, email has been generating the highest ROI for marketers. Here is the crazy stat to prove that: for every $1 spent on email marketing, you get an average ROI $42. And despite the exponential growth of social media users’ numbers, email still continues to have the broadest reach out of all channels.
Why choose Email Marketing?
Let’s look into this further.
There are 5.59 BILLION email accounts in the world. No other platform can even touch this number. Email is the currency of the web. Think about it, any person who is online simply has to have an email address in order to be able to do, well… anything. To create accounts anywhere else you need an email address.
The next reason why Email Marketing should be your top priority is because through this, you know your customers are actually getting your message. With social media, even your followers will not necessarily see your post every single time. But with email, your message will most certainly reach their inbox.
And finally, email actually drives conversions. You can judge other metrics all you want, but at the end of the day, its paying customers that you need.
How to do Email Marketing?
Okay, great. You need to jump aboard the Email Marketing train. But how do you get started? Email Marketing Campaigns are of various types. Here are the most common ones: Newsletters Card-Abandonment Campaigns, The Welcome Email, Trigger-Based Emails, Post-Purchase Campaign, Standard Promotional Emails, and Seasonal Promotional Emails.
Based on current trends, its also important to keep in mind the need to:
Personalize- Add a human touch, let your customer know you care about them and make them feel special.
Interact- Simply broadcasting a message is over now. You need to craft an experience for your user, keep them engaged with dynamic design and creative strategies.
Mobile Optimize- Most people read their emails on their phone now. It is highly critical that you optimize your emails for a mobile format so your readers can get the best experience.
It may also be worth looking into regional trends. Email Marketing Dubai would follow the specific market trends and consumer behaviour trends of this region. As an Email Marketing Agency in Dubai we have our fingers on the pulse of what works and what doesn’t. We provide one of the best Email Marketing Service in UAE and are here to craft a winning campaign for you. Are you ready to start driving extraordinary conversions for your business? Get in touch now!