What is Corporate Identity?
Corporate Identity is the overall visual perception of an entire organization. Branding usually involves the story of a specific product or service, which is where it differs from Corporate Identity. For example, GlaxoSmithKline’s corporate identity is the orange logo spelling ‘gsk’. Within this corporation there are multiple brands with their own identity, for example- Panadol. Corporate identity includes everything from logos, typeface, imagery, colour palette, to even tone of voice.
What is Corporate Identity Design?
This is the end-to-end process of creating all the various visuals that go into a company’s corporate identity. It is more than branding and covers a lot more facets according to the best creative branding agencies in Dubai. It also involves conceptualizing the design and capturing an organization’s essence, as the corporate identity must be truly representative of who the organisation is and what they stand for. Your company should look and feel the way your company acts and consequently generate trust amongst your audience with best efforts from branding agencies in UAE.
The designing process that Webrickshaw follows
Identify business goals
We actively engage in call(s) with the potential client and/or forward a questionnaire. An intact requirement elicitation process is carried out. We identify the business problems and goals. Proposal & contract signed.
Research & Brand Strategy
WebRickshaw actively engage in researching the industry, competitors, and previous history. After collecting the background data, branding agency Dubai proceeds to curate the brand new brand strategy, featuring positioning, messaging and brand voice. A brand strategy is planned with detailed planner to activate the brand presence.
Make a sketch and outlook
Sketching & Conceptualizing us the next key process. –We ignite the creative sparks! Webrickshaw develops the brand’s identity. It is finally wrapped up post creating the logo, font system and colour palettes. The brand gets activated!
Design and presentation
Present the final draft to the client. Open to quality feeds and suggestions. Quite ready to reshuffle and repeat until a shortlist of concepts have been selected, and work until to impress the clientele! WebRickshaw won't settle for an affirmative yes from the client, we want WOW!
Delivery
Deliver files at the earliest. Design the style guide to follow including themes and layouts. Provide ample support for building their brand. Be a constant support of their brand building process.
