What is Corporate Identity?
Corporate Identity is the overall visual perception of an entire organization. Branding usually involves the story of a specific product or service, which is where it differs from Corporate Identity. For example, GlaxoSmithKline’s corporate identity is the orange logo spelling ‘gsk’. Within this corporation there are multiple brands with their own identity, for example- Panadol. Corporate identity includes everything from logos, typeface, imagery, colour palette, to even tone of voice.
What is Corporate Identity Design?
This is the end-to-end process of creating all the various visuals that go into a company’s corporate identity. It is more than branding and covers a lot more facets according to the best creative branding agencies in Dubai. It also involves conceptualizing the design and capturing an organization’s essence, as the corporate identity must be truly representative of who the organisation is and what they stand for. Your company should look and feel the way your company acts and consequently generate trust amongst your audience with best efforts from SEO company in Dubai.