What is Corporate Identity?
Corporate Identity is the overall visual perception of an entire organization. Branding usually involves the story of a specific product or service, which is where it differs from Corporate Identity. For example, GlaxoSmithKline’s corporate identity is the orange logo spelling ‘gsk’. Within this corporation there are multiple brands with their own identity, for example- Panadol. Corporate identity includes everything from logos, typeface, imagery, colour palette, to even tone of voice.
What is Corporate Identity Design?
This is the end-to-end process of creating all the various visuals that go into a company’s corporate identity. It also involves conceptualizing the design and capturing an organization’s essence, as the corporate identity must be truly representative of who the organisation is and what they stand for. Your company should look and feel the way your company acts and consequently generate trust amongst your audience.
What are the main components of Corporate Identity Design?
The Logo is the main visual signifier of your company. It's the obvious element when it comes to corporate identity. When people first think of your company, it's your logo that comes to their mind. As such, it is one of the most important elements to focus on if you want to build a credible and prestigious brand. Logos also play an important role in exponential growth. A strong logo can take a company from being merely another organisation, to becoming a cultural icon. For example- the Nike arrow, Apple’s apple, Twitter’s blue bird and Google’s colourful typeface.
Typeface is the design of lettering. The style, shape, weight and spacing of the written word in your visual communications has a significant impact on how your company is perceived. Type conveys tones and emotions. Your type can be warm, inviting, fun, or serious, bold, authoritative, and so on. Typeface is particularly important because it gets used the most across all your communications. It appears not just on your marketing and advertising materials but also emails, presentations, and so much more. This is why it's vital to choose a type that is perfectly representative of your organisation’s identity.
The photographs and illustrations used in communicating visual design also play an important role in contributing to the corporate identity. Photography also conveys specific tones and feels and inspires certain emotions in people. Using images that are consistent with your organisation’s identity is important for cohesiveness and to achieve an ultimately successful corporate image.
Successful organisations have a corporate identity manual. This manual outlines all the detailed style guidelines- from what types to use, acceptable colour palettes, layouts and placements, dos and don'ts of creating any kind of visual communication product, and so on. This is important because as your organisation grows larger, multiple individuals get involved in the creation of day-to-day communication visuals. Having a set of style guidelines facilitates easy distribution and ensures all your visuals stay on brand.
At WebRickshaw we have launched countless organisations by setting up a strong corporate identity for them, from start to finish. Our dedicated team of talented designers will sit and understand your organisation in and out and tailor make a package that best suits your needs.