As a digital marketer, the prime obligation would be to attract the target audience like a swarm of bees to honey, with relevant, optimal quality ads that eventually gives rise to conversions, clicks and engagements.
With a good Google Ads quality score,you can be at the top of your game in terms of successful clicks, but only with the right keywords and Google attests each keyword with a quality score and lets you know how well your ads show affinity towards the keywords.
A good Google quality score does more than the above, it also influences your paid search campaigns’ cost and performance.
WebRickshaw, digital marketing company in UAE shares insights on how to increase your score—for better Google Ads positioning at lower costs.
Now, what’s the quality score? Quality score is how Google ranks the quality and significance of your keywords and pay-per-click (PPC) ads. The score ranges from 1 to 10, where 1 results in a poor match and 10 is the best fit.
How worthwhile Google thinks your ads are to people searching for that keyword, is basically what a quality score conveys in simple words.
Google puts three main factors into center stage when measuring your quality score:
Expected click-through rate (CTR)
Relevance to search intent
Landing page user experience
CTR is regarded as the most important factor in a quality score algorithm. The more clicks and views you collect, the more significant and useful the ad seems in Google’s scrutiny.
Ad quality is a prime factor that determines your ad rank and cost-per-click (CPC) during the auction process. Google doesn’t simply assign a numerical value to your Google Ads Quality Score. In actual terms, your score is a mirror image of the quality of your ad.
Google Ads Quality Score is correlated to one’s PPC success. If you improve your score, Google will present you with a higher ad ranking, with potential and better ad placements.
Your CPC tends to decrease as the ad quality upgrades. Thus it’s a clear fact that
by optimizing your Google Ads Quality Score, you’ll be rewarded with a higher return on investment (ROI) on your ad spend.
Check out the 4 Ways to Raise Your Google Ads Quality Score:
Boost Your Mobile Performance
Optimizing your ads and landing pages for mobile will boost your score, since Google scrutinises the performance of your ads across multiple platforms and devices .
Employ mobile-friendly extensions to enhance the ad experience for people using smartphones or tablets to invoke an interest.Mobile loading speed is ALS a criterion to get a good quality score, so enhance the speed of your website and landing pages.
Single-Keyword Ad Groups can be created
Upon creating the single-keyword ad groups (SKAGs) you can keep your ads focused so that they align closely with the search intent.
It effectively helps to prevent useless ad spends. One wants to assure that the clicks come from innately interested genuine parties so that you can hike the conversion rate.
A/B Testing
Yet another way to bring in focus and CTR is by routine testing of ad copy and creatives to analyse what connects most with your target audience. Make use of different calls to action (CTAs) to understand what attracts more clicks.
Optimize Your Landing Page
As we have seen above, landing page experience is one among the trio factors used to measure your Google Ads Quality Score. You can bring up your score by optimizing your landing pages for the target keywords and examining them for loading speed, reliability, and other elements that relate with user experience.
Google quality score is an important metric for your ads.It can direct you where you want to make suitable changes, and ways to improvise your ads so they seem as reliable and significant as possible for your target audience.
Use the above enlisted SEO tactics to enhance the quality score, broaden your ads’ exposure and remarkably lessen the campaign cost in the process.
Oh, I don’t talk much! I am not a people person! There comes a bright red signal, which leads to the death of potential connections possibly waiting to reach out to you through the acclaimed pathway of networking. Networking is a mountain of gold with immense treasure to be carried home… but you won’t get a crystal clear route map! You need to be ready for an unexpected expedition, always on the toes to discover a new possibility, maybe if you turn out to be lucky, a potential lead!
Networking does not demand you to be an extrovert or a jump to people-person, you just need to expand the people you follow sense fully. Say, if you are a person who tries to sell pottery and crafts, having a connection with a person who owns a nursery with saplings and plants can be a fruitful connection, or another person of artistic background can also be a supporter to draw inspiration from, but an astrophysicist is not going to deliver you any developments!
First things first, maintaining a network that serves a purpose is necessary because, in the long run, the time you invested in caressing the relationship should not go wasted! Let’s have a sneak peek at some key points to keep under consideration while working on your networking!
1. Don’t try to put yourself into a big crowd, but try to be selective. Smaller groups suggest minimal connections and give you the space and time for active participation. Like-minded individuals won’t give much, discover people who are different will add to your persona and enrich you with insights.
2. Hold events and get-togethers and be in a mindset to get there a few minutes before the event takes off so you can catch up with your crew, and also gives you an edge to meet new people. Linger in a bit after the event wraps up, small talks can lead to bigger opportunities, you may catch the big fish!
3. Don’t miss out on the wonderful people who said yes to your product or service, follow up with them, have an endearing chit-chat and take quick feedbacks and let others hear too, word of mouth is a credible advertisement that is going to deliver quick results compared to other campaigns or even direct emails!
4. It won’t hurt if you divulge some info on referrals and leads with the non-competitors, which can potentially uplift your goodwill and boost your trust quotient, in addition to warm acceptance!
5. Networking is a future opportunity and one should not keep eyes shut upon it, since you may miss out on potential opportunities and block your expansion and hamper your growth! Webrickshaw exploits the massive potential of networking rewardingly and encourages the same to others too, and hence begins a winning tale on the notes of extended connectivity with the best!
International Women’s Day is a celebration of women and their strength. In this article, we will explore a few inspiring best digital advertising campaigns that wonderfully express that women should be celebrated every day, not just one day. To mark the occasion, we have picked out 5 campaigns that break stereotypes revolving around women and empower them.
LinkedIn- #WeCanDoIt
LinkedIn launched its first global campaign for IWD 2021, which brought together creators, influencers, and its community to share their experience of how the global pandemic has disproportionately impacted women’s careers.
It brings the spotlight to real-life stories of 7 women from across the globe who share their insecurities and vulnerabilities they felt during the pandemic. Covid-19 has adversely affected jobs and twice as many women have lost their jobs as compared to men. It celebrates inspirational stories of women and highlights the power of ‘community’.
The #WeCanDoIt campaign aims to encourage both men and women to support and engage more women professionals.
SkinKraft – #IamMyType
This online marketing campaign is a call to embrace your uniqueness. It is an acknowledgment to embrace your type and walk past the existing stereotypes.
Everyone has a certain set notion of how women should dress, behave and carry themselves. A woman is bound by perceptions such as women with long hair are ‘wife type’ and ones with short hair are rebellious.
SkinKraft’s campaign #IamMyType is to celebrate women and their unique identity. It is for women to shatter societal stereotypes which try to pigeonhole women.
PayPal’s theme for International Women’s Day 2019 was #BalanceForBetter- aiming for a more gender equal work environment and to raise awareness against an existing bias.
The video entails female entrepreneurs who are having an open discussion about gender balance in a workplace environment. PayPal invited 4 female business leaders to share their experiences and highlight that correcting gender imbalance is not simply a women’s issue; it’s a business issue. The video is shot entirely by an all-female camera and production crew.
PayPal’s pledge with Free the Bid is to support talented women in the film industry, with every purchase at select stores, $2 would be donated for causes that support women.
Reebok’s campaign for International Women’s Day is a spotlight on the societal perception of inflicted violence. The idea behind the “Bruises Can Be Good” campaign is a portrayal of the broken lens in which women are viewed by society.
A group of people were invited into a room and featured a bruised martial artist. The much likely reaction was captured as a woman who was inflicted with torture and physical abuse. Reebok honors these bruises as a symbol of strength and courage that can beat the odds. The online marketing campaign was to urge people to sign the petition and make self-defense education mandatory for women so they can face any challenges and are “fit to fight”
Western Union – #TheRaceIsOn
Western Union celebrated International Women’s Day with a campaign that draws attention to the importance of education in the lives of girls to achieve their goals.
The campaign portrays young girls from across the globe running to school. The narrative revolves around encouraging girls to run towards their future goals such as becoming the first woman on Mars, the first female to run the United Nation or the first woman president. The campaign was also to highlight the expansion of Western Union’s Foundations’ ‘Education for better’ initiative with the aim of equipping 50,000 women by 2020.
The #TheRaceIsOn campaign urges the role of education to achieve bigger milestones and moving money to support the cause of girl’s education.
Take away
Apart from celebrating International Women’s Day, these campaigns have shed light on issues revolving around women and have spoken volumes. They have raised awareness and conversations, helped women to rise above their insecurities. The digital marketing agencies associated with these brands have been able to celebrate the spirit of womanhood and to have a positive outlook on women. If you are looking to revolutionize your brand and make an impact, as a leading media agency in Dubai, we at Web Rickshaw can help transform your ideas into experiences.
If you’re depending on people to discover you through a Google search, Search Engine Optimization (SEO) should be at the head of your need list.
What occurs after somebody makes a search?
The top result on Google has a 33% possibility of getting clicked. Because websites are making a mindful effort to improve Google ranking.
SEO gets discredited as being the hardest part of marketing to thrive.
No. We’re not going to state SEO is simple however we also don’t need you to feel that boosting your SEO rankings is out of sight reach. With regard to your website ranking, you can have a long-term, complex strategy that is going to land you as the first search result for a search term.
In addition, you can have a short-term SEO strategy that just helps support your way up to higher in the rankings. It doesn’t need to be overly complex and a large portion of it can be done in a few stretches of work.
To see any useful traffic and great inbound leads coming in through user search, you need to plan your content around strong SEO.
How can you set up the best SEO content strategy?
Just as specialized SEO tools help us to distinguish basic areas for technical optimization, content tools help to recognize key areas for content optimizations.
If you don’t know what aspect of content you need to dig into, BrightEdge Data Cube might be the solution you need. BrightEdge is one of our preferred broad tools for keyword research, competitor analysis, and search engine results page (SERP) feature valuation.
To start your search procedure, find a relevant URL first. When you plug in your chosen domain, you can see keyword rankings after some time, page-level performance information, content opportunities, and SERP feature predominance.
SEMrush is a one-stop-look for analysing your performance and contrasting it against your competitors.
In case you’re searching for a speedy competitor comparison or high-level view on a website’s competitive positioning, your first stop is placing the domain into SEMrush.
If you have access to a functioning Google Ads account, Keyword Planner can be a distinct advantage with regards to keyword research. We recommend jumping into Keyword Planner if you haven’t as of now. It’s something beyond an ad planning tool for paid groups; it’s an SEO’s dream.
Number 1 on our list of industry resources that help discovery insights is Google Trends.
It’s by a long our preferred quick check and deep platform for understanding variances to users’ search interest and identifying landscape trends.
What’s more, it’s totally free.
A content strategy that is undergirded by SEO is one that will round up useful traffic. It will assist convert with traffic from search into qualified leads. However, an SEO content procedure isn’t just about keywords. It’s about research and knowing your aptitude in your industry, and understanding your audience.
It’s integrating this information with your content to make it irresistible to your readers and to search engines. Many SEO agencies, used this content strategy, again and again, to help their clients grow their site visitors.
The place where dances go viral, where trends are born, where fun challenges get completed and where digital creativity thrives… that’s right we are talking about none other than the hugely popular social media platform- Tik Tok! Although relatively newer on the scene, Tik Tok usage is growing exponentially by the day and currently stands at 800 million users worldwide. It is no secret that the majority of users are Gen Zers and Millennials. Brands have realized that if they want to tap into and gain favour with this audience, then Tik Tok is the place to be.
However, marketing on this platform requires a very different approach than normal. Tik Tok is a place where authenticity thrives. Marketers must carefully plan and strategize in order to create compelling content that naturally fits in with the existing content and environment. They must approach partnerships with influencers having high authenticity and pick those influencers who have mastered the trends. Advertising on Tik Tok is an opportunity for brands to unleash their creative side. And the good news is that that platform has recently released tools designed specifically to help those brands out!
With Tik Tok for Business, brands can create an ad account that has unique engagement solutions and immersive formats to connect with their audience authentically and creatively. They can track their performance and analytics in real-time and maximize their ROI. With this platform in place, the only thing left to do is start creating! If you are still scratching your head and wondering how to get started, read on for some tips and tricks!
The first thing to do is assess whether Tik Tok is really for you and what marketing goals you want to achieve using it. If you’re
1. A startup or a small brand trying to get discovered
2. A large brand trying to build a community
3. Looking to engage with a younger audience
4. Trying to brand yourself as a trendsetter
5. Wanting to tell your story
Then Tik Tok is definitely for you! Next comes creating content that works. The best way to create great Tik Tok content is to understand what makes the platform unique. As the website proclaims: Don’t make ads. Make Tik Toks.’ And how exactly do you do that?
Video and Audio
Video can be utilized for endless purposes… funny behind the scenes with employees, customer reactions and experiences, or creative ad production. For audio, stay on top of current trending tracks and songs and incorporate them into the video. Voice overs and funny sound effects are popular too. Check out this funny Tik Tok by Chipotle to illustrate:
Guess partnered with Tik Tok and started a challenge using the hashtag #InMyDenim. The challenge was a huge success with countless videos pouring in of people completing it. The videos have over 38 million views.
Take inspiration from Levi’s. They ran an influencer campaign with videos featuring influencers at a Levi’s pop up store. Levi’s reported that product views more than doubled for those advertised through this campaign.
And finally, remember the main catchphrases that should always be adhered to when creating Tik Toks: Authentic, Engaging, Entertaining, Creative. If you need any help with Tik Tok branding or any other social media marketing, reach out to a branding agency with social media expertise, i.e. hit us up! 😜
What is Pay-per-Click? How does that work for you?
Well, this blog will introduce you to everything you need to know about the world of paid search marketing and how to raise ROI with PPC marketing.
What is Pay-per-Click or PPC?
In digital marketing, you might have noticed the advertisements that appear together with search results on your search engines. Then you are already familiar with Pay-per-Click (PPC). This online advertising model is made to pay advertisers each time a user clicks on one of their online ads.
Yes. The goal of a PPC ad is to lead the individual viewing it to navigate to the advertiser’s website or application, where that visitor can finish an important activity, for example, buying an item.
Thus, as an advertising agency, PPC is an arrow that you should have in your quiver — or at least have a basic understanding of.
How does it will benefit your business?
If you aren’t doing any PPC marketing, you’re likely missing out on significant traffic and revenue. Check out the benefits of PPC:
Contribution to business goals: PPC can assist you with accomplishing countless business and marketing goals ranging from elevated level brand exposure to a lead submission or e-commerce deal.
Fast results: PPC is maybe the quickest method to run an advertising campaign and get instant results. If you have a website you can quickly make an Adwords account, set up your advertisements and run them in the Google network and begin getting traffic.
Change in Google Algorithm? No worries! : One of the nice aspects of PPC is that once you make profitable campaigns you don’t have to stress over Google and the changes they are doing to their ranking algorithms.
PPC ads can be a profitable way to drive traffic to your website. However, there are a number of benefits and challenges to consider.
Advantages of pay-per-click ads
Cost-effective: you only pay when a client actually reaches your website, it can be a good value for cash. You can decide to spend so a lot or as little as you prefer.
Results are measurable: estimating the results from some marketing campaigns can be hard. That’s not the case with PPC marketing. Services like Google Ads allow you to track conversion, keywords, which ads perform the best, etc.
You can take control of the campaign: You can change your PPC ads when you need and they are easy to modify. This places you in complete control of your marketing campaign.
Quick Results: With a PPC campaign, you can begin seeing an expansion in visitors to your website in a few days. This is on the grounds that your ads are being put on top results and are being tapped on by users who are searching for answers for their issues or an item related to your website.
Certain trends in user activity have specified that there are disadvantages in pay per click advertising.
Lack of guarantee: There is no guarantee that the visitors who click your advertisements will be changed over into leads or clients. Make sure to have an improved landing page to make your online ad campaign a success.
Time investment: You can’t simply set up your PPC campaigns and leave them. You have to put time into optimizing and improving to get the best outcomes.
Can generate junk traffic: There are times when some entrepreneurs will purposely tap on their competitor’s promotions just to rack up the latter’s costs. The volume of the clicks may show up great in terms of statistics and figures, yet it will be bad for your funds and objectives.
Which PPC ad platform is suitable for your business? Understand that no two ad platforms are alike. So, it is likely your business will benefit from the right PPC platform. What are the prominent platforms any Pay per Click marketing agency use? Let’s have a look.
Google Ads
The king of paid ads. Because in a day, you may hear countless times about Google searching for something. The volume of searches done gives you profuse opportunities to target keywords that will get your target audience to click.
Facebook Ads
As the top social network in the world, ads on Facebook is a popular and effective platform for paid ads. Facebook lets you target users based on interests, location, demographics, and behaviours.
AdRoll
This retargeting platform advertises to individuals who have just visited your website. While retargeting is possible with Google Ads, the advantage of utilizing AdRoll is that it can show advertisements on Google and social media sites, which gives you more chances to catch clicks or impressions, depending upon your objective.
LinkedIn Ads
Known as the “Facebook of business experts”, LinkedIn is a huge social networking system that helps professionals connect with one another. Presently, LinkedIn is effectively utilized by more than 630 million professionals which makes it an excellent place to advertise B2B and business services.
Get your customers!
Now you know how to plan your advertisement. Go get your customers by frequently looking for signals in your analytics for opportunities to improve for volume and conversions.
What is social media marketing?
Social media marketing, simply put, is creating content to promote your business and products on various social media platforms like Facebook, Instagram, and Twitter. It is all about meeting your target audience and customers in the space where they spend large amounts of their time, and socially interacting with them. It is one of the best ways to build brand awareness, trust, and engagement with your audience. 54% of social media browsers say they use social media to research products and services, with numbers only growing. So if your products and services aren’t there for them to view, you’re missing out!
Before we dive into more details of its benefits, let us first have a look at what these social media platforms are exactly.
Facebook: The most used social media app, with 2.5 billion users and majority audience being Generation X and Millennials. Best for brand awareness and advertising.
Youtube: A video platform with a whopping 2 billion users, primarily used by Millennials and closely followed by Generation Z. Best for brand awareness, entertainment, and how-to videos.
Instagram: Also extremely popular, with 1 billion users and used primarily by Millennials. Best for user-generated content, behind the scenes content, and advertising.
Twitter: 340 million users primarily comprising Millennials, and best for public relations and customer service.
Snapchat: Spontaneous video-sharing app primarily used by the Generation Z category, with about 382 million users. Best for brand awareness and advertising.
LinkedIn: A networking platform with about 645 million users. The primary audience is Baby Boomers, Generation X, and Millennials. Best for B2B relationships and employment marketing.
TikTok: A more recent video sharing platform that has experienced a sudden surge in popularity, with 800 million users. Mostly comprising Generation Z and Millennials. Best for brand awareness.
What are the benefits of social media marketing?
So now we know what it is. We also somewhat know that it can be useful. But let us now get into the details of how exactly it can be useful. As of right now, there are approximately 3.8 billion people in the world who are on social media. As such in today’s climate, ignoring social media marketing is like starting a business but not telling anyone about it!
Although social media marketing has a wide range of benefits, the 3 main ones that make it an absolute necessity are the following:
Build meaningful relationships with customers
Engaging with your audience on their favourite social media platforms, providing content that they love and find useful is a sure way to earn their trust and loyalty. These customers are likely to become ambassadors of your brand too. 71% of consumers who have had a positive experience with a brand on social media say they are likely to recommend the brand to their friends and family. Apps like Twitter also allow for great customer service and public relations building.
Increase brand awareness
Now that we know just how many people are online, this seems like an obvious one. Thanks to advertising options on these platforms, you can reach more people than ever before. Moreover, you can also use these platforms to direct more traffic to your website by including direct links in your profiles, bios and posts.
Generate leads and boost conversions
There are many tools on social media that are uniquely suited to generate leads. Call-to-actions, direct links etc mean that once you attract the attention of your audience, you can capitalize on that by instantly directing them to your page. You can also use strategies of contests, giveaways, and even directly promote your products on social media pages and make it easy for customers to make the purchase with as little effort as possible.
How to begin social media marketing for your business?
Given the sheer number of different platforms, a variety of options for strategies, and the ever-changing nature of trends, social media marketing can be a bit tricky to navigate. But the good news is that once you have found a formula that works, the results are phenomenal! If you’re feeling overwhelmed, a good social media marketing agency or digital marketing company can help you draw out a plan based on their expertise in the field. They can also help you constantly generate the content needed and manage your accounts, keep track of the analytics, and various other technicalities that are involved in highly effective marketing.
It is necessary to have a plan or strategy in place as it is quite easy to get swept up in the currents and feel lost otherwise. A successful social media marketing strategy generally involves the following steps:
1. Researching your audience.
Researching your target audience, their needs, and interests will help you to create content and use methods that will reach them and interest them better. For example, if you are an online store that sells fresh produce and meats, you might identify your target audience as working adults, generally, Millennials and Generation X, who have highly stressful and busy lives.
2. Selecting which platform to use.
As mentioned above, there are various different social media platforms, each having their own unique style of content, purpose, and even different age groups. Depending on what your product or service is, what your marketing goals are, and who your target audience is, you must determine which channels are best suited for your specific needs.
3. Creating content
Having identified your audience and platform, you can now begin creating content that is specifically tailored to your target audience and their interests and the platform you are using (as each platform has different styles of content). While creating your content, you should keep in mind your goals and aim for all your content to have a specific purpose, for. Eg. informational/instructive posts, motivational posts, direct showcasing of products, humours posts, etc. Each style has its own unique advantages and appeals to specific audiences.
4. Scheduling content
It is important to have a schedule to achieve consistency, which ultimately drives better results. Scheduling should also take into account which timings and days drive the most reach, based on when most people are online. Although you can research general rules for a starting guideline, trial and error will likely determine what works best for your specific brand.
5. Analyzing results and adapting
And finally, it is important to study analytics and metrics to see how your content is performing, which posts work better than others and keep adapting based on the new information to achieve the best possible formula.
If you have any questions about social media marketing, feel free to reach out to us here, and we’d love to help out!
Home isolation because of the outbreak of the coronavirus has restricted the majority of people to their homes. Considering the measures forced by nations internationally to counter the spread of the “COVID-19” pandemic, people are largely resorting to online shopping looking for their basic needs. This has thus broadened the scope of the e-commerce area allowing them a chance to develop and extend their reach.
In reality, Covid-19 – which has infected more than 18,000 individuals in the UAE – has turned Dubai’s well-known shopping centres from customer’s heaven into retailers’ nightmare. Shopping centres that once pulled in a large number of worldwide travellers consistently are currently battling to fill only 30 percent of their ability; the most extreme cut off authorized by specialists.
While the pandemic has left the fate of shopping centres questionable, it has given the UAE’s e-commerce market the push it expected to surge. Indeed, even before Covid-19, the UAE’s e-commerce market showcase was assessed to be worth $27.1bn by 2022. But in the initial fourteen days of April alone, the number of stores giving e-services to customers in the UAE rose by an astounding 150 percent, as indicated by a report by the Telecommunications Regulatory Authority (TRA), which means advertised development will probably surpass projections.
The Middle East and North Africa district is seeing a noticeable digital transformation, the Kingdom of Saudi Arabia and the United Arab Emirates specifically, as digitization efforts are quickened as a part of their economic development programs. The youngsters are significant contributors to this change because of their steady utilization of most recent technologies giving them a simpler, quick, and more effective online shopping experience.
During the initial few months of this current year, constant development was recorded in the UAE e-commerce market, exceeding 5% of sales. This fundamental data recorded a group of consumer behavior after utilizing smart applications, which currently cover over 60% of government and banking exchanges.
This rise in electronic shopping during the previous two months were suggestive of the way that these services help lessen time and effort. It likewise effectively decreased crowds in shopping malls. Also, the World Health Organization stated the concern, by saying that it is safe to get packages from areas with reported COVID-19 cases.
The sector will witness particular jumps in the next few months, giving numerous chances to develop, particularly thinking about the presence of internet, technologies, e-commerce Development Company, and the change in way of life forced by the pandemic.
You probably come across good marketing content that you find appealing and that may even drive you to action quite regularly. Such is the beauty of content marketing. By design, it isn’t interruptive or in-your-face. And that is why it works. In this article, we will explore the details of content marketing, why it is beneficial and important, and various strategies and ways in which you can use content marketing to improve your business.
What exactly is content marketing?
To begin with, let’s get the basics straight. Content marketing is an inbound digital marketing strategy that aims to attract customers through means that aren’t interruptive. This strategy mainly revolves around creating and circulating attractive content. ‘Content’ here can include anything from written materials, graphics, videos, and any other type of readable or consumable assets.
The goals of this kind of marketing are to build trust amongst your audiences, delight existing ones, earn new ones, and ultimately, drive traffic to your website and convert customers. Because of these specific aims, content is meant to be helpful in some way. Content marketing isn’t a sales pitch. Language promoting your own business, telling people why they should buy your product or service isn’t helpful. Instead, you are seeking to build trust by creating content that is usually informative, beneficial and value-adding.
How to build a content marketing strategy?
Before we get into the different kinds and approaches of content marketing, let us first discuss how to arrive at one. Those who have a content marketing strategy and plan are more likely to achieve their goals. Every business is different, hence everyone’s requirements are different. As such, it is essential to spend some time building a strategy of how you’re going to go about content marketing and what approaches will work best for you.
So here are 5 steps to follow to build your specific content marketing plan:
1. Establish your mission statement, goals and KPIs
Having a mission statement makes it easier to focus on what is important and constantly stay on track. Establishing key performance indicators that are specific and measurable will help you know when you have achieved your goals and objectives.
2. Assess your audience and current position
You need to understand and know your audience in order to know what kind of content they would want to consume. For this purpose, you can collect demographic data, conduct surveys, etc. Then you must assess your current position as many brands already have some kind of content out there. Assess what has been working for you and what hasn’t and then decide where to go from there.
3. Figure out the best content channels and types of content
This is the stage where you are in a position to analyze and decide your strategy. There are many content channels like blogs, YouTube, social media platforms, and so on and many different types of content. These will be discussed more in-depth later on.
4. Allocate resources and create a content calendar
Allocating resources means deciding who is responsible for generating the content, what tools are going to be needed, how much manpower and so on, and then obtaining it. Then you must set up a schedule or calendar to ensure that content is produced regularly and efficiently.
5. Create content regularly, distribute and market it
Once everything is in place, your content will be created and now the task is to distribute it on the appropriate channels and then market it. Marketing can involve boosting social media posts, paid ads, and so on. This will ensure that the content that is being generated is reaching the right audiences.
Once this plan has been successfully drawn and executed, you can regularly measure your results. You can check what kinds of content are performing, what is working for you, and what isn’t and then adapt accordingly.
What are the different types and approaches of content marketing?
As mentioned above, there are many different approaches to content marketing and many different types of content. Some are more suited to specific businesses than others are. So let’s have a look at these different types and the advantages of each.
Blogging
By far, one of the most popular forms of content marketing is blogging. It is an incredible way of adding value to your audience as you can cover a wide range of information that can be beneficial to them. It also answers the questions your customers may have about what problems your business can solve for them and how. Blogs are also one of the most cost-effective ways of improving your SEO game. Optimizing your blog content will surely generate a boost in organic traffic.
Social Media Posts
Most businesses these days have identified the need for setting up social media channels and pages. However, populating it with content is a whole different game. Social media posts can cover a wide range of content like memes, videos, visuals, and infographics. Some of these will be discussed more further on. Social media content that your audience regularly follows relates to and benefits from helps establish a community and build consumer trust. Social media is also a great way to incorporate user-generated content, like retweets on Twitter, polls, and quizzes on Instagram and Facebook, and so on. These get your consumers to engage meaningfully with your brand.
Videos
Different forms of content come and go but the video never fails to deliver. Videos are easily one of the most engaging forms of content and according to a HubSpot report, 54% of audiences wish to see video content from brands. Videos can also cover a wide range of types, like how-to videos, product unboxing, inspirational and motivational videos, and so on.
eBooks
eBooks are another kind of content that is extremely useful to audiences. They are not novels, and they are not blogs. Rather they are somewhere in between long-form content that contains a lot of useful information. They establish a high degree of trust among them for your brand. eBooks demonstrate your expertise and can help convince customers that you alone hold the solutions that they are looking for. The catch is that eBooks can take more time and effort to create than other forms of content, but they also certainly pay off.
Podcasting
Podcasting has gained a lot of popularity recently. A podcast is an episodic series of digital audio files that a user can download to any device and listen to. Platforms like Spotify and iTunes have podcasting easy and accessible to all. Businesses can set up a podcast where they can discuss informative content that is related to the product or service they offer. Not all kinds of businesses are suited to this type of content but those who are can reap the benefits of it.
Case Studies
Case studies are extremely useful for those who want to learn more about your business from other customers like themselves. With case studies, they can see the journey another customer has had with you from start to finish. They can see how you have helped people similar to them and hence are more likely to trust your brand. Case studies are a fantastic way to demonstrate your expertise in an attractive and in-depth way. They can be in written form, can be a graphical portfolio, or even in video form.
Infographics
Infographics were mentioned above as a kind of content that can be used in social media posts. However, infographics can be used practically anywhere, like on your website, in blogs and more. Infographics, as the name suggests, are attractive graphical representations of information that would have been otherwise hard to digest or understand. It makes things like statistics appealing to view and easy to consume. Infographics are a great way to put out informative content for your audiences.
And finally, what are the benefits of content marketing?
What can you expect to gain out of incorporating a content strategy into your marketing plan? The main goals that can be achieved with content marketing are building a high level of consumer trust and engagement with your brand. It also increases brand awareness as useful content is more likely to be shared. Moreover, many forms of content are always live, meaning it becomes an inexpensive and easy way to constantly generate traffic to your website. And finally, results are easily trackable and measurable and the strategy is hence highly adaptable.
Many businesses are choosing to partner up with content marketing agencies or digital marketing agencies as they can help them not only create a content marketing strategy but generate a constant stream of good content. If you are just starting out with content marketing, don’t worry. As long as you have a strategy in place and stick to it, you will definitely see results.
Want to discuss how you can go about it? Get in touch! – Webrickshaw
Digital Marketing – You may have heard that term often used by people around you. When people replaced traditional types of marketing with online platforms, the so-called term has come into the arena. The rush towards marketing your business online with the support of the internet is increasing, especially because it has the benevolence to connect people around the world under a single platform.
A social media marketer uses all the social media platforms to sell products or services online. Like Amazon CEO Jeff Bezos said: “It’s hard to find things that won’t sell online.”
What is digital marketing?
Digital marketing, according to Neil Patel, is any form of marketing products or services that involves electronic devices. Using the assets include videos, images, email marketing, brochures, blog posts, website content, and sales letters, the pieces of content can be utilized in different types of marketing campaigns.
Digital marketing is a common term where various types are integrated.
Types of Digital Marketing
1.Search Engine Optimization
SEO denotes the process of developing your online visibility in non-paid (organic) search index results. SERPs or web index results pages appear to users after they search for a set of keywords utilizing a search engine such as Google, Yahoo, or Bing. Each user receives a personalized results page based on keywords, the user’s area at the time of searching, and their browsing history.
2. Social Media Marketing
Do you know what benefits social media marketing brings to your business? By utilizing social media, you can accelerate exposure and build meaningful relationships with your customers when you use quality content. All that you do to build traffic or business on your social media channels is an online network and showcasing. Regardless of whether you’re on Facebook, Twitter, Snapchat, or LinkedIn these efforts all add up to social media marketing.
3.Content Marketing
Content Marketing centers on making and distributing content for a target interest group. Its definitive objective is to drive a profitable client activity. The channels for content marketing include Blog Posts, Infographics, and Whitepapers. You can publish shareable content either as blogs, reports, or webinars or by visitor blogging in well-known productions in the same niche
4. Pay Per Click (PPC)
PPC is a strategy for directing people to your site by paying a publisher each time your advertisement is clicked. One of the broadly known kinds of PPC is Google Ads, which allows you to pay for a top position on Google’s search engine results pages at a cost “per click” of the links you place.
5.Email marketing
Even if email marketing is one of the firstborn types of digital marketing, it is still successful in driving customers into your business. This type of marketing lets you connect with customers within their mailboxes. The kinds of email you may send in an email marketing campaign include:
• Customer welcome mail
• Addition emails to website visitors
• Blog subscription
To wrap up, each business needs a different type of marketing strategy. Choose the best suitable for your brand to generate great results. Approaching a Best Digital Marketing Agency will be more effective for placing your business above your competitors.
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