social media engagement Archives

Category: social media engagement

In the wake of 2022, after an array of party-nights, celebrations and catchup, is it high time marketers get down on the partying sprees and get real work done? Yes, if you don’t want to be left out!

In the funnel of every marketing campaign and strategy, we take into account the lead stats, and things should look pretty greener along the way rather than giving bleak blues!

Out of all the social media platforms, Facebook owns an undeniable position in terms of marketing prospects and will continue to be so in the near future as well!

Not convinced? Hear the facts!

We’ve already discussed the huge number of active Facebook users, and with such large numbers, every business, no matter how unusual, will surely find a niche. Furthermore, people use Facebook to interact with brands, with 39% or more of users following business pages to receive offers.

Marketers are aware of these statistics. In fact, 92 percent of social marketers say they advertise on Facebook. If all of this isn’t enough to persuade you to promote on Facebook, consider this: Facebook lead generation is notoriously inexpensive when compared to alternatives such as Google ads, especially in the consumer services and technology industries.

Here are five pointers from Webrickshaw SMM, a company in Dubai, to help you improve your Facebook lead creation efforts.

Create Facebook Lead Ads.

We’ve all seen Facebook paid advertisements at some point or another, whether we’re regular users or seasoned marketers. You may not be aware that there is a subgroup of Facebook advertisements geared solely to generating leads.

Meet lead advertisements, an opt-in ad with a focus on simplicity. Instead of inputting the same information over and over, users just tap on their displays to complete a form.

The following are the top three advantages of these lead ads:

It is easy to construct and even easier to use.

Not only are these advertisements simple to develop for marketers, but they’re also simple to use for users.

Highly targeted

With Facebook’s large audience, precision targeting is crucial. Fortunately, these ad types allow you to target very specific demographics, allowing you to quickly reach your target audience.

Integration with CRM

You can also integrate your CRM with your Lead Ads campaign on Facebook. You can reply to leads quickly and keep track of progress without having to switch between several systems.

2. Make Call-To-Action Ads on Facebook

You can use call-to-action advertising to promote the call-to-action button on your page. A call-to-action ad can assist customers with completing a certain activity, whether it’s to shop now, enroll today, or request a demo.

3. Make use of a Messenger Bot on Facebook.

Artificial intelligence (AI) is one of the most popular buzzwords in marketing right now. From healthcare to software, AI is changing the way we interact with the environment in a variety of ways. When it comes to the rise of chatbots, this is also true. These AI-powered bots have the potential to drastically cut the amount of time spent on time-consuming operations like replying to consumer inquiries.

4. Boost the Interactivity of Your Facebook Page

Look for other ways to include interactive features on your page besides a chatbot. Interact with visitors through direct messages and the comment sections of your posts. You gain trust and goodwill from your visitors by establishing a rapport that reflects the core of your brand.

5. Use your Facebook page to promote lead magnets.

One of the most effective ways to create leads is with lead magnets. Consider sharing them on your Facebook page in addition to your website. If you’re organizing a webinar, for example, make sure your Facebook followers are aware of it. If you’ve done any case studies that might be useful to your readers, mention them.

Other blessings in disguise are:

Boost Customer Awareness
Drive Customers to Your Product Page
Improved Customer Service

Get your quality leads now!

Do you just want more leads, or do you want better leads? Let Webrickshaw, a pro in social media marketing in Dubai, curate your most successful strategy for scoring qualified leads!

Having a website for your store would have been so fashionable and unique to boast around for the past decade, but not in this age!

Every physical store wants to make the best out of online presence and it all starts with a website! Every millenial and 90’s generation adults tend to browse for the nearest best restaurant or shopping malls, theatres, even though they have been staying in that town for years, because it’s so habitual nowadays!

And it would be terrible to not make it to the search page listing. Once you make it to the SERP, all is not fine and rosy, you still have to attract the target audience to your site and increase the website traffic!

Just like you enjoy the prestige of having a regular customer to your physical store, you can also have a regular visitor to your website, as well. Want to know how?

Webrickshaw, marketing company Dubai, has some insights to share on how you can keep your visitors coming back!

Appealing Website Design

To make sure that your site visitors make a revisit, you must leave the right impression first! And the best way to do so is by having a killer website design. Make it simple and user-friendly. Make sure your website recognizes all significant concerns of visitors. Brand it well through a professional logo design.

Safe, Secure and Reliable

Unless your site is secure, visitors are never going to make a revisit anytime soon. To evade any such unfortunate situation, avail an HTTPS and SSL certificate for your website. How do you make an investment for your website? It’s in getting a lock symbol illustrating that you are seamlessly offering a safe browsing experience to your site visitors. This aids in building trust with your audience.

Blogging

Blogging positions you in a respectable rank in the search engine. Blogs contribute a lot more in delivering information regarding different customer queries. In addition, it also boosts the brand to establish its authority and knowledge, resulting in delivering an image as an industry expert.

Don’t Lag the Website Load Speed

You should understand that every other millisecond that a website takes to load, you risk a potential customer making their way to your competitor’s website. Upon creating a slow load time, visitors are less likely to come back.

Analyse your website loading speed in Google Page Speed Insights!.

It’s wise to run a website audit for better understanding to know why your website is lagging and then fix the problem to boost website speed. The faster your site tends to be, the higher you will rank on Google, and the more people will rush to your site.

Get Social

For making a steady stream of visitors on your website, you should hike your social media engagement as well.

Try to remain active on social media. Run social media marketing campaigns to elevate your brand awareness and reach. The more people know about you, the higher is the odds that they will revisit your business when the need arises.

To Wrap Up

With these five tips from Webrickshaw, SEO company Dubai, you will undoubtedly witness an increase in your traffic. But, we would love to remind you that this is not solely enough for conversion. Ensure that your checkout process is easy and effortless and your products are best quality. Then, nothing could stop you from leveraging the spike in site visitors.

Are you still wondering about the marketing strategies that is going to upscale your sales and branding for 2022? Cut it short, please! Yes, you heard it right! It’s just three months for 2022 and it’s high time you start planning and strategizing your year ahead with fresh new marketing agendas for new sales, lead and engagement!

There have been many revolutionary changes over the years in the realm of branding, business models and technology where the modes of user engagement of also remains fluctuating day by day.

No matter how innovative and upgraded options you have at your disposal, there are tiring hard struggles going on amongst the business groups and marketers to find a comprehensive plan that works for their online store.

We can turn over the page for a better outreach in the year of 2022 with pre-planning with Webrickshaw, digital marketing company in Dubai! Here we are going to enlist the must-haves for your growth techniques which we have experimented over the years and emerged highly successful!

Content Marketing Strategy Diversified!

The first thing that every business owner should pay attention to is having a pitch perfect content marketing strategy.

Don’t ever think in your wildest dream that reaching your target audience is merely a cakewalk! Without meaningful and engaging content all your strategies will subdue miserably.

Research insights reveal that an average of 47% of shoppers rely on reading at least 3-5 blog posts on a company website before they make an active attempt on purchase. Once you succeed in winning your audience over with solid advice, there remains an outstanding chance they will subscribe to your email list as well.

Do you know where this leads to? There are plum chances that they continue engaging with your brand every time they face some concerns or have concerns.

Voice Search is the new hit!

Now, let’s discuss the prospects behind getting your site ready for voice search in the upcoming year. Over the recent years, voice search has been growing in popularity. Yes, we can hear your contrasting opinion, loud and sharp! Though we may believe that a majority half use text when they want to search or browse online, forget your senses, it’s proven that by 2022, it’s reported that roughly 55% of households will equip themselves with smart speakers.

Obviously, shoppers will readily use this feature to determine new products, find quick answers to their queries, and engage with businesses. Are you upto maximizing the value of your search optimization strategy? Then preparing your online store ready for voice search is a must.

Live Events to Spice it all up!

In 2022, there are solid anticipation that we will get to see major business tycoons and marketing teams making an entry into live events on social media for better outreach and engaging existing customers. Make 360° use of platforms like Facebook, YouTube, and Twitter to connect to your target audience, no matter they have heard of your brand or not. There’s no need of an alarming surprise around this, since it quite obvious that 3.96 billion people use social media.

Prioritize Personalization

Let’s get it right! Personalization will either or break eCommerce businesses in 2022. A massive crowd of 80% of shoppers confided that they find it more affinate towards engaging with a brand if they provide personalized offers and content. The focus should be covered solely towards the target audience when it comes to creating a top-notch personalization strategy. It’s pretty clear that without being knowledgeable about people visiting your website, you’re going to have a tough time commiting them to engage with your business.

To sum up

With more than a handful of not so cliché business strategies served by leading digital marketing agency in Dubai, businesses will definitely have a lot to experiment with!

Let’s remain affirmative towards 2022 and believe that it is going to deliver some pretty exciting breakthroughs for companies across all industries. The fruitful thing you can do for now is breathe life into some of these tips and wait and watch while your sales, engagement, and traffic soars high next year!

With COVID-19 too stubborn to leave our planet Earth, let us have a look at how Covid-19 impacted the social media platforms and how the public responded to it! Did it go through a downfall or to skyrocketing heights?

The social media engagement undoubtedly soared high, under the strains of Covid-19. Even the adults who used to fuss over the millennium kids being plugged to their phones for day and night were witnessed scrolling through social media pages all time long! Don’t raise your brow, the facts say so!

From the records, it has been concluded that Covid-19 drastically changed the way people engaged with the social media platforms, including the time duration, search, online shopping and ultimately the ways in which advertisers and digital marketers formerly used to promote their products or services.

Social media is next to drinking water now!

8 glasses of water a day is the measure for good health and wellness of your body! Just like that Covid-19 imposed another regular dosage of social media onto the public and according to the survey, there was a significant rise from 46 to 51% of people who used social media. It’s stated that there is a rise of regular users by an average of one hour. Currently, there are 3.23 billion users, 80% of the global population which is predicted to grow significantly within a month.

Online Ads bring in more traffic!

The online ads have fetched active engagement from the social media users with 15% more social media engagement owing to the online ad clicks. It is found that 20% more social media impressions come from online ads.

Social media influencers lead the way!

The transformation from a social media user to an active social media influencer was a continuous sight to be witnessed in the Covid times. Social media influencers have become trending in these recent times! Due to the social distancing, social media users are by nature interested to build interpersonal connections. One of the gainers of this need is influencer content.

Online Shopping seems to be breaking records!

With quarantine and container zones amidst, shopping can be done through only one portal and that’s your digital cart. Amazon, Flipkart, Myntra has the best shopping experience but people also tried social media to spice up their shopping impulse. And the results were striking with so many enjoying FB shopping!

Webrickshaw has a couple of tips to share on how to meet the Covid cyclone right on it’s eye!

1. Hook onto social media marketing, it’s going to fetch you results without a doubt!
2. Mobile ads and sponsored content ads need a boost!
3. Build quality relationships with social media influencers and witness the change!
4. It’s best to publish video-based ads and posts.

It’s high time that we rely on social media to boost our digital presence and reach the target audience in an effective way!

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