In the wake of 2022, after an array of party-nights, celebrations and catchup, is it high time marketers get down on the partying sprees and get real work done? Yes, if you don’t want to be left out!
In the funnel of every marketing campaign and strategy, we take into account the lead stats, and things should look pretty greener along the way rather than giving bleak blues!
Out of all the social media platforms, Facebook owns an undeniable position in terms of marketing prospects and will continue to be so in the near future as well!
Not convinced? Hear the facts!
We’ve already discussed the huge number of active Facebook users, and with such large numbers, every business, no matter how unusual, will surely find a niche. Furthermore, people use Facebook to interact with brands, with 39% or more of users following business pages to receive offers.
Marketers are aware of these statistics. In fact, 92 percent of social marketers say they advertise on Facebook. If all of this isn’t enough to persuade you to promote on Facebook, consider this: Facebook lead generation is notoriously inexpensive when compared to alternatives such as Google ads, especially in the consumer services and technology industries.
Here are five pointers from Webrickshaw SMM, a company in Dubai, to help you improve your Facebook lead creation efforts.
- Create Facebook Lead Ads.
We’ve all seen Facebook paid advertisements at some point or another, whether we’re regular users or seasoned marketers. You may not be aware that there is a subgroup of Facebook advertisements geared solely to generating leads.
Meet lead advertisements, an opt-in ad with a focus on simplicity. Instead of inputting the same information over and over, users just tap on their displays to complete a form.
The following are the top three advantages of these lead ads:
It is easy to construct and even easier to use.
Not only are these advertisements simple to develop for marketers, but they’re also simple to use for users.
With Facebook’s large audience, precision targeting is crucial. Fortunately, these ad types allow you to target very specific demographics, allowing you to quickly reach your target audience.
Integration with CRM
You can also integrate your CRM with your Lead Ads campaign on Facebook. You can reply to leads quickly and keep track of progress without having to switch between several systems.
2. Make Call-To-Action Ads on Facebook
You can use call-to-action advertising to promote the call-to-action button on your page. A call-to-action ad can assist customers with completing a certain activity, whether it’s to shop now, enroll today, or request a demo.
3. Make use of a Messenger Bot on Facebook.
Artificial intelligence (AI) is one of the most popular buzzwords in marketing right now. From healthcare to software, AI is changing the way we interact with the environment in a variety of ways. When it comes to the rise of chatbots, this is also true. These AI-powered bots have the potential to drastically cut the amount of time spent on time-consuming operations like replying to consumer inquiries.
4. Boost the Interactivity of Your Facebook Page
Look for other ways to include interactive features on your page besides a chatbot. Interact with visitors through direct messages and the comment sections of your posts. You gain trust and goodwill from your visitors by establishing a rapport that reflects the core of your brand.
5. Use your Facebook page to promote lead magnets.
One of the most effective ways to create leads is with lead magnets. Consider sharing them on your Facebook page in addition to your website. If you’re organizing a webinar, for example, make sure your Facebook followers are aware of it. If you’ve done any case studies that might be useful to your readers, mention them.
Other blessings in disguise are:
- Boost Customer Awareness
- Drive Customers to Your Product Page
- Improved Customer Service
Get your quality leads now!
Do you just want more leads, or do you want better leads? Let Webrickshaw, a pro in social media marketing in Dubai, curate your most successful strategy for scoring qualified leads!