“Linda has got a brand new watch from the new watch store at the right end of town.It’s from their latest collection. Let’s go checkout before it runs out,” proclaimed Maggie to her crew of friends.
This was the beginning of the era of advertising by word of mouth. And, as marketing agendas expanded and global trade began, goods and services required strategic advertising techniques that could express their brand values in the most popular manner among the general public.
And, after the age of flyers affixed to public walls, Radio Advertising was the first to jump on the advertising bandwagon…
As traditional advertising has radio as its pinnacle point of transformation, let’s see how things remain rosy in the age of 2022 as well for the domain of radio advertising!
Read here to know more about creating successful radio advertising campaigns.
Webrickshaw, offering the best radio advertising in the UAE, has compiled the most promising win-win points to practice, profess and preach radio advertising for your next product launch or service outlet!
- Radio Has a Massive Audience
According to the most recent 2019 survey data, the number of people who listen to radio is continuing to rise. Every week of the year, almost 10 million UAE audiences tune in to a commercial radio station for at least one hour.
- Radio is a targeted medium.
Radio enables the ability to personalize and localize messages for each audience. Advertisers can tailor their messages to certain demographics and communities, geographical areas, and market events and genres. Each radio station caters to unique market segments, so your product or service will be advertised to your exact target market following a meticulous screening procedure.
- Radio reaches everywhere
Radio is the medium in which people spend the most time during the day, providing many opportunities for a message to reach its intended audience. People engage in a wide variety of activities while listening to the radio. In addition, media polls consistently demonstrate that radio listeners are considerably less likely than television viewers to “tune out” when advertisements are broadcast on the radio. Consider how often you change stations or get up from your seat when commercials appear on television. Do you listen to the radio in the same way?
- The Pulse of Community: Radio
Because radio is local and live, it represents the community. People listen to the radio to learn about current events, news, traffic updates, weather forecasts, sports, and entertainment in their communities. It’s a local issue rather than a global one… whether traffic is backed up or the bridge is closed. In fact, it’s worth noting that radio shares many of the same features as the new digital world in terms of acting as your constant friend, accompanying you everywhere you go.
- Promotional Opportunities Are Available on Radio
A “live broadcast” from your location, with a live sample of your goods and a contest. This type of promotion is difficult to achieve via social media, print, or television, but radio can provide this level of targeted client engagement at a low cost. If done correctly, it may truly tailor your product or service to your target market.
Take Advantage of Radio Results
To take advantage of these advantages, start your radio advertising adventure with Webrickshaw!