The days of brand integration being a “nice to have” are long gone. It’s a need of the hour to integrate your brand within entertainment media content.

The ever-expanding content universe, coupled with consumer’s desires to avoid “in your face advertising” has changed the industry landscape. We now have to take a step back and readjust the approach. Consumers today favor integration over interruption. And brand integration presents a unique opportunity for brands to seamlessly place their product into content, in a way that is unblockable and unmissable. The key to successful brand integration is making sure your brand tells a story. As a leading creative branding agency in Dubai, we know exactly how to weave your brand into the most exciting and engaging story, and then place it seamlessly into content. In today’s digital world, there is no better way to connect with your audience.

Brand integration dates back to the early 1950s and is a long serving component of the marketing mix. Over the years the reliance on brand integration has been intensifying, and its importance increasing.

The ever-expanding content universe, coupled with consumer’s desires to avoid “in your face advertising” has changed the industry landscape. We now have to take a step back and readjust the approach.

Brand integration presents a unique opportunity for brands to seamlessly place their product into content, in a way that is un-blockable and cannot be missed. We weave stories around your brand and inversely build some around them.