On a weekend shopping event, as soon as we pick up a glam-chic bodycon dress, the first thing that we look out for is the pull-out tag pinned to it. In addition to the price, the tag will give details about the manufacturer, the fabric, and some extra info. If you’re wondering what tags have to do with marketing, we are going to take a whole new blog to discuss how Google Tags can be a blessing in disguise for the marketer in you!
Your website can also have tags attached to it, which will give you information readily on traffic and visitor behavior. As soon as you start to choke your brain with the thought that it is a developer’s call of duty, Webrickshaw, SEO Agency in Dubai, would love to give you a humble yet solid opposition in the form of Google Tag Manager.
Gone are the days when you had to rely completely on a developer and entrust him with the responsibility of code editing tasks. With Google Tags Manager, the marketing team can flexibly add and update their own website tags—including javascript code snippets for site analytics, conversion tracking, and remarketing—while the development team can wrack their brains on larger projects.
What are tags?
Tags are snippets of code that track visitor activity and traffic. Tags make it simple to target your audience, use remarketing, and test and improve your site, in addition to providing insight into the impact of online advertising and social developments. Specific site functions are also enabled by these tags. For instance, the Google Analytics tag can be used.
Why do we need tags?
- It’s simple to use.
GTM allows team members to make adjustments and add new tags to the site fast and efficiently without requiring significant coding changes. This lets the team test each change independently and deploy it when ready, streamlining the process and allowing the IT department to focus on broader initiatives like upgrading the site as a whole.
- A website that is easy to update and is future-proof
Future upgrades and enhancements are considerably easier with GTM because changes can be made through the interface rather than on each page of your website. Furthermore, if you’re thinking about switching to Universal Analytics, GTM’s enhancements will make the transfer much smoother.
- Check for bugs.
The team may use GTM’s built-in debug features to test and debug each change on your site before it goes live, ensuring that your tags work properly.
- Version management
Every time you publish a modification through GTM, a new, archived version is created, making it simple to roll back to a previous version at any time. This is perfect since it organises tags, simplifies troubleshooting, and makes it straightforward to replicate comparable installations on new GTM containers.
- Management of users and permissions
Individual user rights may be easily defined in GTM, allowing you to govern who has access to make changes to the website and aid in the creation of tags, macros, and rules.
Tag your website with insights!
Webrickshaw, a service provider of digital marketing in Dubai, would love to use Google Tag Manager (GTM) as a tool to optimise your marketing by revealing what is causing an increase (or reduction) in website activity. Is it true that publishing a new blog either increases or decreases the number of visitors to your website? Is it true that changing the colour of a call-to-action button increases or decreases the number of times it is clicked? You’ll obtain these insights and be able to better examine your website statistics with GTM, allowing you to make more educated marketing decisions and improve your website’s performance.
